Sawgrass Technologies Inc. has announced its division into two new business units; Sawgrass Consumer Division and Sawgrass Industrial Division. Sawgrass' division is in response to increased demand and global synergies which have developed within each the Consumer and Industrial market segments. "This realignment of resources enables the individual business units to globally serve each market's unique customer needs. Sawgrass' Consumer Division will focus on turn-key solutions for digitally printing consumer products, while the Industrial Division will focus on commercializing new technologies to for mass customization a wide variety of surfaces," said Nathan Hale, CEO of Sawgrass Technologies.
Darcy Mauro has been promoted from vice president of sales and marketing of Sawgrass Technologies to president of the Sawgrass Technologies Consumer Division. With locations in Mt. Pleasant SC, and Sheffield, England, Sawgrass' new Consumer Division services the global consumer product-decorating industry.
According to Mauro, "Sawgrass' Consumer Division is a based on a high-touch, customer intimacy model serviced by our worldwide dealer channel. Throughout the world, we help our customers create high-quality, high-value consumer products and profitably grow their businesses with our reliable, and easy to use, turn-key digital decorating solutions."
Dr. Mickael Mheidle has been appointed as the president and CEO of Sawgrass Technologies Industrial Division. Sawgrass' Industrial Division has locations in Basel Switzerland and Mt. Pleasant, SC.
"Sawgrass' Industrial Division is based on an innovation model. We emphasize productivity and profitability through the commercialization of new digital printing technologies for mass customization of a wide variety of surfaces. With the introduction of M Technology inks, we are delivering entirely new categories of inks to the marketplace," said Mheidle.