TJ’s Visual Solutions makes 50% saving on ink by switching to Colorific


Colorific Vj 1604

Hove-based TJ’s Visual Solutions has made significant savings by switching from OEM inks to Colorific’s range of inks.  Supported by Granthams, a business with over 100 years experience in the graphics industry, the transition to Colorific inks was seamless.  With ink cost savings of 50%, TJ’s Visual Solutions now wishes it had swapped over ages ago and would thoroughly recommend Colorific inks to other sign shops and printers.

TJ’s Visual Solutions (TJ’s), founded in 1992, is a dynamic company that creates bespoke visual branding solutions across a wide variety of media.  It has in-depth experience in all forms of signage, graphics and printing and is a specialist in vehicle livery – ranging from one off projects to entire fleets.

By the end of 2010, TJ’s became disillusioned with the inks supplied by OEMs for its 64” rebadged Mutoh ValueJet – upon which much of its output is printed.  The costs of OEM inks were continually rising and TJ’s was no longer able to rely on the next day delivery service from their supplier - despite putting the order in well before the cut-off time.

They had started to consider alternatives when they received a timely call from Sean Taylor, Consumables Specialist at Granthams.  Steve Irwin, Print Manager, at TJ’s comments, “We got chatting about various materials Grathams could supply us with, but became really interested when Sean said he could cut our ink costs by 50%.  We had heard all the horror stories regarding third party inks, but Sean assured us that there would be no problems with the changeover to Colorific.”

Granthams, established over 100 years ago, is a leading dealer in sign and display products.  It is one of Colorific’s resale partners.  Colorific offers one of the most comprehensive ranges of high quality mix and match, bio, eco- and full-solvent and UV inks, specifically developed for current wide format digital printers.  Colorific’s philosophy is simple:  for any given printer and application, it sources – from a channel of respected international ink manufacturers – ink solutions that are fully tested and proven in the field, with a track record of reliable and trouble-free performance.  Sold through its reliable network of resellers, including Granthams, Colorific-branded inks deliver uncompromised quality combined with outstanding customer service – all at an affordable price.

Granthams recommended that TJ’s switched to Colorific Pro VJ ink – a product specifically developed for the ValueJet line.  As Steve Irwin explains, “The Colorific Pro VJ inks were literally ‘plug and play’.  They intermixed with the OEM inks and didn’t require any flushing or special measures to get them working – the changeover was painless.”

The ink changeover was TJ’s Visual Solutions first experience of working with Granthams.  Steve comments, “They haven’t disappointed us.  We really value dealing with a company which has knowledgeable people at the other end of the phone.  They want to build a long-term working relationship with us rather than just focus on the quick sale.”

Steve Irwin summarises, “We would definitely recommend the transition to Colorific ink to other organisations.  We always thought that the OEM inks we purchased were expensive, and although we were initially hesitant to make the transition, we’re really glad we have.  The cost savings are great and we can rely on next day delivery.  There are probably plenty of similar sized sign shops and printers who are nervous to make the switch from OEM inks to alternate brands, but there’s now really no need to keep paying the over-the-top prices.  We’d read all the horror stories of changeovers gone wrong - days or weeks of downtime, costs of replacement printheads etc – but our transition to Colorific ink has been without a single hitch.  We now believe we are paying a bargain price for a high quality ink and wish we had swapped over ages ago.”

Further information on Colorific inks is available at