The D&AD New Blood Ceremony has taken place in London, with the 10 winners of Antalis’ ‘Let’s Get Physical’ design brief receiving their award ranking.
The awards invite students, graduates and other young creatives to respond to a real brief, set by some of the world’s biggest brands including Adobe and adidas. Antalis was revealed earlier this year as one such partner, working closely with D&AD to create an innovative brief entitled: ‘Let’s Get Physical: Conquer digital dominance with a creative paper experience’. Centred on the Arjowiggins’ range of Conqueror paper, distributed by Antalis, the brief explored and celebrated the possibilities of paper as a physical, tactile, and creative material for design in a digital age.
Judging took place in May 2018 whereby the New Blood jury, consisting of nine industry experts including Antalis’ Marketing Director, Ian Webb, carefully reviewed the submissions. From a total of 7,743 entry downloads, 10 entrants were revealed as winners and have been eagerly anticipating the ceremony where each received their ‘Pencil’ – a golden ticket of sorts which allows them to tap into exclusive scholarship and funding opportunities, as well as achieve international exposure and potential employment opportunities.
At the ceremony, one worthy winner received what is considered the ultimate award by new creatives: the New Blood Black Pencil. Given to the best of the best, a £2,000 prize fund has also been awarded to them. This year’s Black Pencil recipient is:
Naomi Taylor for #DearMrHousingMinister, a social media campaign focussing on alerting the UK housing minister to the uncertainty in social housing.
The remaining winners were categorised as white, yellow, graphite or wood pencils. Two winners were awarded the New Blood Yellow Pencil for Antalis’ ‘Let’s Get Physical’ design brief; ‘Between the Sheets’ by Noah Ellison and Fergus Tillyard from Arts University Bournemouth and ‘Bones’ by Marco Minzoni and Eugenia Luchetta from the London College of Communication. The former created a unique paper experience using the format of a paper sample book to present the viewer with a series of innuendos, encouraging them to interact with the book. The latter meanwhile constructed a book made exclusively out of paper, where no ink, no glue and no thread was added, with the objective of presenting paper as playing the leading role when it is often overlooked as merely a skeleton for the actual content.
Commenting on the winning entries, Ian Webb says: “We were blown away by the calibre of this year’s submissions and each of the winning creative entrants are fully deserving of the accolades they have achieved. We wish them the best of luck in their careers moving forward and are excited to see what they do next.”
The full list of Antalis’ ‘Let’s Get Physical’ winners are:
Between the Sheets
Creative Team: Noah Ellison, Fergus Tillyard
Tutor: Rich Hurst
College: Arts University Bournemouth
Creative Team: Marco Minzoni, Eugenia Luchetta
College: London College of Communication
Conqueror of the Earth
Creative Team: Daisuke Saito
College: Musashino Art University
Dr. Wiggin’s Winderous World of Paper
Creative Team: Carol Ehreth, Kate Gallihugh, Hannah West
Tutor: Ron Moore, Colleen Finn
College: The Creative Circus
Creative Team: Jade Barnett
Tutor: Tom Northey
College: University for the Creative Arts at Farnham
Made in Scotland
Creative Team: Jessie Russell
Tutor: Mafalda Spencer
College: Falmouth University
Creative Team: Paul Melville, Jake Peterson, Jason Murray, Jagger Moore, David Pierce
Tutor: Jeff Sheets
College: Brigham Young University
Creative Team: Rok Hudobivnik
Tutor: Martin Schooley
College: Norwich University of the Arts
Creative Team: Alfidiya Kuchukbaeva
Tutor: Pavel Borisovsky
College: Higher School of Economics
Creative Team: Lari Smith, Madeleine Pane
Tutor: Luke Falkland-Brown
College: RMIT University