Brett Martin's Foamalux substrate wows FESPA visitors

Foamalux Media

Foamalux White Foam PVC sheet, the bright white direct to print substrate specifically developed for the digital print market by Brett Martin, was successfully demonstrated using 5mm Foamalux White printed by the Mimaki JFX-1631 plus on the Mimaki stand at FESPA Digital 2012 in Barcelona (21-24 February). The interest in this product was exceptional as indicated by over 1,000 visitors requesting a sample of Foamalux Bright White campaign creative and follow up requests taken during the four-day show.

Brett Martin has been innovating the Foamalux range for over 20 years, the recent developments with Foamalux White have been focused on improving the performance of substrate to respond to the  levels of image quality, greater print resolution and colour imaging to deliver photographic quality promised by next generation digital printing equipment like the  Mimaki JFX-1631 plus. The range of applications of Foamalux Foam PVC range is extensive as are its distinctive qualities, which include being flat and smooth with a rigid surface, lightweight and highly durable and easy to form and fabricate.

To date Foamalux Foam PVC has been used to produce striking and professional, yet cost effective sign and display solutions by major supermarkets, airports and shopping centres across Europe. The quality of print achieved by using Foamalux White is very impressive, as the substrate minimises ‘yellowing’ through UV. The versatility of the substrate also means that Foamalux White can easily be cut, routed, scored, folded or bonded, according to the sign and display campaign requirements.

Producing outstanding flawless print time after time, Foamalux White is manufactured to rigorous quality regulations BS EN 9001:2008 resulting in a super-smooth direct to print surface. This ensures an even, reliable print surface for faster quality output and maximum productivity. The brighter white colour formulation optimises reproduction to achieve superior print clarity and quality – your print will really come to life, giving a real ‘wow’ factor!

Duncan Smith, Sales Director – Europe, Brett Martin comments, “The flawless and eye-catching print you can achieve by using the Foamalux White range is testament to Brett Martin’s attention to detail and commitment to innovation. As a company, we strive to continually improve and inspire and have developed products that we are immensely proud of. PVC has been around for a long time, but its uses are constantly being updated, and now there are hundreds of machines producing a plethora of different products. The Mimaki JFX-1631 plus is a perfect printing partner for our Foamalux White range, the results in print clarity and quality aligned with the infinite applications in screen, sign, display and exhibition displays really do make our customers say ‘wow’!”

Mike Horsten, Marketing Manager – Europe, Mimaki, adds, “Mimaki is very excited to be working with Brett Martin’s extraordinary substrate range, Foamalux White. The efficiency and print quality that can be achieved as a result of the working combination of our outstanding Mimaki JFX-1631 plus machine with this superior product is remarkable. We now look forward to be demonstrating Foamalux White at drupa in May!”

Brett Martin’s Foamalux range is available throughout the UK and is one of the most extensive ranges in the world. Foamalux White UV stable foam PVC sheets are available in a range of thicknesses 1-19mm with a bright white finish.

  • Foamalux Colour with a palette of 12 colours in a matt finish and silky smooth finish is the ultimate palette available for sign, print and display.
  • Foamalux Ultra is durable and rigid in white plus six colours in a high gloss finish, which provides high end appeal and improved UV protection. It is available in white plus six colours and a range of thicknesses and sheet sizes. It may be suitable for outdoor use.
  • Foamalux Xtra is the ‘green’ choice. It comprises a core of up to 80% recycled material in white, available in 3,5,10,13 and now 19mm thickness.

For more information on the Foamalux range and details of distributors, please visit

Foamalux is a registered trademark of Brett Martin Ltd.

[photo shows 5mm Foamalux White printed by the Mimaki JFX-1631 plus - Duncan Smith, Brett Martin and Mike Horsten, Mimaki]