Drytac transforms store window into Christmas wonderland

Drytac transforms Bath concept store window into Christmas wonderland.

The Christmas spirit has arrived in Bath with shoppers treated to a magical snowy window display at The Loft, printed and installed by Drytac.

Located in the historic city's creative Bartlett Street Quarter, The Loft is a contemporary concept store that houses independent women's fashion and homeware retailer Blue. To match Blue's individual style, it needed an eye-catching yet minimalist window display to prepare for the Christmas shopping season.

Located in nearby Bristol, the Drytac Academy got involved to provide a stunning window graphic, printed on a Fujifilm Acuity printer on Drytac ViziPrint Impress Clear UV. As a leading international manufacturer of self-adhesive materials for the large format print and signage markets, Drytac has developed a range of products specifically for window displays.

ViziPrint Impress Clear is an optically clear, recyclable PET film designed for self-adhesive applications on glass and other smooth, flat surfaces. It is durable and water resistant, and can be reverse-printed using UV, latex, solvent and eco-solvent ink technologies. Importantly, it is manufactured with Drytac's innovative adhesive that enables simple, installation, repositioning and clean, residue-free removal.

Drytac The Loft 2

The window graphic - featuring a predominantly white design of a snow-covered festive town with Santa's sleigh flying overhead - was installed by Drytac Academy Manager Gareth Newman himself.

He comments: "ViziPrint Impress Clear is the perfect product for dramatic window displays thanks to its clarity, its ease of application and its mechanical bond that gently adheres images to ensure window graphics stay bright."