Guandong recorded resounding success at FESPA 2025, reaffirming its commitment to sustainability by guiding visitors along the now-iconic Green Promenade. This exhibition and conceptual journey embodies the company’s long-standing environmental philosophy. Since 2011, the company has formally established its green strategy through the registration of the GreenLife trademark, ensuring a wide range of PVC-Free and 100% recyclable media. A pioneering vision that is now widely recognised across the European market, where Guandong is valued not only as a Speciality Specialist, but also as a reliable partner for those seeking sustainable and forward-thinking solutions.
FESPA 2025 was also the stage for the official launch of Guandong’s brand-new range of industrial media for wide format printing— an absolute novelty that was welcomed with great interest from professionals across the sector. Developed to meet the needs of large format printing, this product line combines innovative materials created by Guandong’s R&D team with the company’s hallmark: a prompt and qualified technical and logistics service. This added value continues to be recognised and appreciated by customers throughout Europe.
Among the novelties, great attention was attracted by the new Poly-banner and even more so by the Poly-rafia/black-back, an innovative material specifically designed for billboard applications. Extremely lightweight, eco-friendly and characterised by its excellent price/performance ratio and, above all, with its exceptional mechanical strength. Its robustness allows it to withstand even extreme weather conditions, such as strong winds, making it ideal for outdoor applications including protective barriers on ski slopes.
Guandong also previewed its exclusive range of glass decoration films, ahead of the official launch at Vitrum (Milan, 16–19 September 2025). In addition to the new One-Way Vision patterns—including the reformulated 50/50 version and the new 70% printable surface—the range features special finishes designed to create unique decorative effects: from lace-print effects and embossed or embroidered textures to true artistic reproductions on glass. These solutions combine aesthetics and functionality, expanding application opportunities in design, interior decoration, and visual communication.
