Innova Art hits the spot at FESPA Digital Hamburg

Innova Art

Innova Art made its most successful appearance yet at FESPA Digital in Hamburg in May, with a stand that stopped passers by in their tracks with a stunning display of their range of products from new digital media to unique innovative display solutions.

“The stand looked fantastic,” said MD Mike Gonzalez. “The images on display portray exactly the kind of dynamic business attitude we have as a company. It was also a chance to show off just how amazing the work of some of the world’s best, up and coming, young photographers looks when matched with Innova Art digital media.”

Innova Art attracted huge interest in its ground-breaking JetMaster display system and the much praised Decor Art and Velvet ES papers, specially developed for the latest generation of low-cost, eco-solvent printers.

JetMaster: make an impact in minutes

“The 3D, frame-free presentation is the way to present dynamic graphics. It offers suppliers a fast, cost effective solution with excellent quality,” explained Gonzalez.

The unique JetMaster base is a pre-cut, laminated self-adhesive board. Images are mounted on to the board, trimmed and folded. – and that’s it! (Templates are available on the JetMaster website (  A perfect 3D graphic without bubbles, untidy corners, staples or hooks. And so light it can be hung from just one tack.

The new small sizes just added to the range (5x5”, 5x7.5” and 8x12”; 8x8”), perfect for for demo prints, promotional giveaways and print sets, were a particular hit. “JetMaster brings the whole job back in-house,” said Gonzalez.

The new Decor ES media: realising the ‘potential’

Innova Art’s Decor Art ES and Décor Velvet ES media, launched at last year’s Photokina, has quickly become a market leader in the fast developing eco-solvent printer market. The potential of the technology to transform the décor market had been widely recognised but it wasn’t until the introduction of the specially developed Décor ES products from Innova that the industry had a complementary media to make it an actuality.

“Visitors to the stand were really excited by both Décor ES papers,” said Gonzalez. “The prints are fantastic – so good that Epson used this paper throughout Photokina to show off its eco-solvent Stylus Pro GS6000 printer – and that means eco-solvent’s capacity to emulate aqueous inkjet is now within reach.”

The Décor Art and the Décor Velvet ES products are available in widths of 30, 54, and 60” at 100’ lengths on a 3” core. They are acid and lignin free, complying with the most exacting archival standards. Currently they are the only art papers compatible with all eco-solvent machines, including Canon, Epson, Mimaki, Mutoh and Roland models.

Innova Art also showed their full range of digital media and canvas, including the award-winning Fibaprint and world-beating Photo canvases; also their Intelligent Print Solution software program, a simple, inexpensive solution to straightforward and consistent printing.

“I think customers appreciate that we bring fresh thinking to the market, which means fresh products and innovative solutions,” added Gonzalez. “No wonder the show went so well!”

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