Mimaki has partnered with media profile creator, Color Concepts, to offer independent, third-party certification of media for use with Mimaki’s JV400LX printer and latex inks. The Mimaki Media Certification Program (MMCP) is open to providers of media in Europe, the Middle East and Africa (EMEA) that are appropriate for the JV400LX printer. Mimaki anticipates expanding this program to other Mimaki printers and ink technologies in the future.
“We are very excited to be launching this EMEA Media Certification Program,” said Mike Horsten, Marketing Manager of Mimaki Europe. “In working with Color Concepts to construct the program, we focused on ease of participation on the part of media suppliers as well as building in extra benefits for approved media. This includes marketing by Mimaki on behalf of media suppliers at key trade shows and events beginning with Fespa Digital 2013, as well as online and in print advertising. Suppliers of approved media can also participate in a special swatch book program that will give their products extra visibility in the marketplace.”
Media suppliers whose media are approved through the Mimaki Media Certification Program will be able to use MMCP logos that demonstrate a solid relationship with the Mimaki brand. They will also be able to take advantage of Mimaki’s marketing muscle and have their profiles available for download by JV400LX users at http://www.mymimaki.com, which will be launched shortly. Participants can already easily register, apply and submit profiling orders online at http://mimaki.color-base.com, where they will also be able to check on the status of their media certification.
Mimaki will offer end users information about new available profiles or updates of their current profiles that have been downloaded via the MMCP system. Distributed in the UK & Ireland by Hybrid Services Ltd, its national sales manager, John de la Roche anticipates strong user demand. “Utilising correct profiles gets the most out of your Mimaki,” he says. “Working with key media suppliers ensures our customers benefit from output of the highest quality.”
Also as part of the program, Color Concepts will produce special MMCP Media Swatch books printed to Mimaki’s quality standards. This process makes swatch books available with minimal effort on the part of the media supplier. The swatch books will be distributed free of charge to Mimaki dealers and distributors, latex customers, and at Mimaki tradeshow stands for a broad distribution throughout the EMEA region.
Horsten concludes, “We chose to partner with Color Concepts for this important initiative because they are the world’s number one creator of external profiles and are very well respected in the industry. Color Concepts has its own lab equipped with printers for profiling. This means that media suppliers who do not have profiling systems in place can easily contract with Color Concepts to make those profiles as part of the certification process."