Neschen, the German manufacturer of self-adhesive media, laminators, and industrial coating solutions and its premier distributor of hardware in North America, Smooth Finish LLC, unveiled a multi-year partnership with Richard Childress Racing (RCR).
Neschen Inc, responsible for North America, becomes an Official Partner of the RCR Graphics Center to help elevate their in-house full-service design and production facility to the next level. Neschen and Smooth Finish will also serve as an associate partners for RCR’s No. 2 NASCAR Xfinity Series Chevrolet Camaro for select races later this year.
Neschen and Smooth Finish will also collaborate with RCR Graphics to showcase their laminators, technology and medias to prospective and current customers and dealers by hosting groups at the Richard Childress Racing Graphics Center in Welcome, NC.
RCR Graphics Center, which handles design, printing, and installation for all of RCR’s business needs and wrap schemes that fans see on the race cars at the track every week, will be able to continue to raise the bar of their high-standard wrap quality through the new partnership. With the addition of Neschen and Smooth Finish laminators, the Graphics Center will be able to finish their products more quickly with a higher level of efficiency for final design touches after being printed on the Center’s Roland machines.
“Our partnership with Neschen and Smooth Finish will play a vital role in overall efficiency in production at the shop,” said Nick Woodward, manager of the RCR Graphics Center Powered by Roland. “The laminators add the finishing touches that our wraps need in a reliable manner, which then helps us get the wraps on our race cars or projects back to our customers at a quicker rate.”
“Neschen is excited to partner with Richard Childress Racing, one of the premier, most iconic teams in the sport,” said Darren Speizer, managing director of Neschen. “The team at Richard Childress are true professionals, in every sense of the word, and require best-in-class solutions to meet their demanding schedules and needs. It’s a great opportunity to have a fabulous destination to bring our customers and showoff our best-in-class products. We are honored that RCR recognized the quality and performance that Neschen and Smooth Finish bring to the table and choose to forge this amazing partnership.”