New Full-Cube Reflective Technology from Avery Dennison to be shown at InterTraffic

Avery Dennison Omnicube

Stand preview:  INTERTRAFFIC, Amsterdam RAI, 23-26 March 2010, Avery Dennison Graphics and Reflective Products, Hall 5, Stand 1.326

‘Smart at every angle’ is the theme introducing Avery Dennison® OmniCube™ prismatic materials --  a new development in reflective sheeting which will be unveiled globally at Intertraffic by Avery Dennison Graphics and Reflective Products Division.   Spearheading the broad portfolio of traffic and safety signage materials now offered by Avery Dennison for this demanding end-use marketplace, Avery Dennison OmniCube is said to offer benefits both for drivers and for sign converters in terms of both performance and cost-effectiveness.

NEW Avery Dennison Intelligent Cube Technology

Avery Dennison OmniCube’s intelligent cube technology makes it easier for drivers – of trucks, SUVs, vans, cars or motorcycles – to see and read traffic signs because more light is reflected back from the vehicle’s headlights hitting the sign.  OmniCube full-cube prisms are designed to be 100 per cent efficient and return approximately 60 per cent of available light back to the driver, compared to only about 40 per cent with other prismatic sheeting products. OmniCube is designed to provide uniform reflectivity,  allowing sign fabricators to ‘nest’ shapes and letters – eliminating waste – without affecting the reflectivity of the sign.

OmniCube exceeds all the requirements of ASTM D4956-09 for Type XI sheeting, and offers an applied life in excess of ten years.   It is designed to fulfill a broad range of engineering and commercial tasks.

Comments Kevin Brinker, Global Product Manager, Traffic and Safety, for Avery Dennison Graphics and Reflective Products Division:  ‘OmniCube was engineered with higher reflectivity to improve driver safety.  Its intelligent cube technology efficiently returns light to drivers of all types of vehicles, making it smart at every angle.’

More smart angles

While OmniCube is the lead Avery Dennison product at Intertraffic, ‘smart at every angle’ is a theme which Avery Dennison ascribes to its full portfolio of road traffic signage and safety products, incorporating traditional glass bead and prismatic reflective products for both engineering and commercial use – all of which are omni-directional.

Live digital sign conversion demos

Stand visitors at Intertraffic will also be able to watch live demonstrations of digital sign printing using the Matan  DTS 36”.

For details of the new Avery Dennison OmniCube retro-reflective sheeting -- commercially available in the second quarter of 2010 -- and all Avery Dennison products for road traffic and safety applications, visit the website at