New gloss pastel colors added to Avery Dennison portfolio

Four new gloss pastel colors added to Avery Dennison Supreme Wrapping Film Portfolio.

A distinctively ‘retro’ look is now being offered by four new soft pastel tones in the Avery Dennison Supreme Wrapping Film portfolio. The new Tough Pastel series of colors includes Cloudy Blue, Smoky Blue, Sea-Breeze Blue and Light Pistachio.

The new colors are suitable for all vehicle wrap applications, but they were inspired by the look of classic muscle cars. Softer, pastel colors were popular on iconic cars from the past, and now any vehicle can capture the same look.

“Bringing beautiful, unique colors to the vehicle wrap market is one way we support the industry as it continues to thrive,” said Jeff Losch, marketing director, Avery Dennison Graphics Solutions. “These are highly durable films, with excellent long-term removability, and they also give the productivity boost that is so important to installers, including excellent conformability around curves and recesses.”

The Supreme Wrapping Film portfolio includes more than 100 colors and finishes. Best-in-class performance and easy installation are offered by Easy Apply RS air egress technology – Supreme Wrapping Film can be repositioned easily during application, for bubble-free results.