Soyang covering all surfaces at Sign UK

Soyang G Floor Marble Lfr

When it comes to printable media, Soyang Europe will have 'every surface covered'. Taking centre-stage on the company’s stand (D4) at Sign & Digital UK 2014 will be the European debuts of two ground-breaking new products - G-Floor and AlumiGraphics.

G-Floor is set to completely change traditional perceptions of what is possible in the field of customised flooring. The high-tech new media, originally developed in the United States, is based on a high density, clear, flexible PVC substrate, capable of being printed on the underside using either UV or solvent inks on a wide-format printer.  With a thick wear layer protecting the integrity of the graphic, G-Floor is hygienic, easily installed and repositionable, as well as having excellent load-bearing capability, with low noise and sound absorbing characteristics. The highly effective and hard-wearing grip surface is ideally suited to retail, business and public space applications, with a solid white media option available for surface printing where production capability is limited to 4 colour process.

Soyang will also be launching another revolutionary new product at the exhibition in the form of AlumiGraphics. This rugged, aluminium foil base material conforms and holds to the texture of any surface that it is applied to. With its high durability, resistance to heavy pedestrian and rolling vehicle traffic, as well as all types of weather conditions, this new product has a myriad of potential applications in both indoor and outdoor environments.  Available in smooth or high-grip surface finishes, the media can be printed on large format digital printers - UV curable, latex and solvent - or even screen printed. Demonstrations of this new product will be taking place on Soyang’s stand at Sign & Digital UK.

Andrew Simmons, Sales Director for Soyang Europe comments, “Everyone at Soyang is really excited about these new products. The potential for retail outlets, restaurants, cinemas, vehicle showrooms, fitness centres, hotels, exhibition halls, stages, as well as sporting venues, airports, stations, car parks, and garage forecourts is genuinely breath-taking. The breadth of potential applications and sheer flexibility of both products really is a game-changer, and further underlines Soyang’s commitment to providing state-of-the-art media which will ensure that designers, printers, planners and marketers really have the material options available to them to keep every surface covered.”

Along with these new products, Soyang Europe will also be showcasing its existing and highly impressive portfolio of printable media, covering everything from banner and mesh materials, to textiles and wallcoverings, all carefully selected for their quality and reliability in a wide variety of demanding locations and conditions. The world of printable media continues to develop at an astonishing rate and Soyang Europe is committed to consistently being at the forefront of innovation, sourcing media from specialist suppliers around the world, who are capable of maintaining their own exacting standards and delivering ever more appealing opportunities to designers, marketers and wide format printers alike.

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[image shows G-Floor media]