Ability uses HP Scitex 11000 to meet growing customer demand

FESPA Spain awards Ability’s multi-product display produced on Abiplex material.

Spain-based Ability Diseño Gráfico, a leading company dedicated to the production of high-quality flexographic clichés, is using the HP Scitex 11000 to meet the ever-growing demands of customers and expand its business.

Since its adoption of digital printing, Ability has created its own patented product, Abiplex, which enables industrial designs to achieve customer satisfaction in key aspects such as robustness, ease of assembly and adaptability. Abiplex is mostly used to produce permanent and semi-permanent displays, and therefore it replaces certain expensive and labour-intensive wood, metal and metal-like structures.

With the installation of the new HP Scitex 11000, Ability, which already had already installed an HP Scitex FB7600, is now able to offer sound structural design, high-quality printing and fine cutting and finishing to end users due to higher run speeds. Additionally, HP has been able to modify slightly Ability’s HP Scitex 11000 to meet the specific demands from customers on corrugated boards.

The successful growth seen has led Ability to expand production, even moving into additional countries in Europe. “We intend to provide digital printing services to third parties and reach agreements with international partners to internationalize Abiplex. This is why we’ve strengthened our relationships with marketing professionals who work for major brands to establish key alliances to spread the use of Abiplex in the market”, said José López Martinez, General Manager, Ability. “One of its key features of Abiplex is sustainability, as it is a product that respects the environment and is recyclable.”

Working together with HP, it stands out from competitors by focusing on innovation and added-value. In the latest edition of the Ramon Sayans awards, FESPA Spain awarded Ability the prize for the best digital printing on rigid support and the print service provider is now shortlisted for the FESPA Global Print awards, which will be announced on 15th May at FESPA 2019.

Further information on the HP Scitex 11000 is available here. Additional information on how Ability uses HP technology is available here. The award-winning display from Ability will be shown at the Esko booth during FESPA 2019.