Bavarian wide format start-up installs HP Designjet Z6100 and L25500 Printers and an HP Scitex LX800 Printer

Hp Scitex Lx800

generation druck Uses Three HP Designjet Printers to Deliver a Print Service that Helps Reduce the Impact on the Environment

HP announced today that generation druck GmbH, of Wettstetten, Germany, has invested in an HP Designjet Z6100 Printer, an HP Designjet L25500 Printer and an HP Scitex LX800 Printer to develop an environmentally aware sign and display printing service.

Established in June 2010 by co-owners Rainer Schmid and Christian Langen, generation druck was conceived as a company that would print with the environment in mind, and then move further into eco-solutions utilising green sources for substrates, energy, vehicles and other activities. In addition to offering print, generation druck also provides design services to its customers.

"This is a first step," said Schmid. "We're excited by the large format industry and market, but wanted to get away from the odours in the print rooms for health reasons and because we knew that now there was a better way of doing things. The water-based inks in all our HP printers make a big difference to our working environment."

The selection of the three HP printers will enable the company to print a wide range of applications including signage, vehicle wraps, billboards, wallpaper, POP/POS displays and other products for indoor and outdoor use. Finishing is done on its own cutting machine that handles substrates up to 1.7m wide, suiting the company's printers.

"As part of taking this first step into offering an environmentally friendly service, we are paying special attention to non-PVC substrates and talking to HP about using its range of recyclable substrates and its take-back programme for printheads, ink cartridges and certain substrates," Schmid explained.

The HP Designjet L25500 and the HP Scitex LX800 Printers use HP Latex Inks which, because they are water-based, omit no odours(1) and can be used indoors in hotels, restaurants, clubs, supermarkets, and even in private homes.

"I knew HP printers from my previous work," Schmid continued. "They were always easy to use and maintain and the print was always high-quality. I got to know the sales people and the engineers, so when we set up generation druck, we not only had the assurance of the printer quality, but the advantage of good advice from people we knew.

"One of our early jobs was for a wall covering which the LX800 does extremely well and the customer was very pleased with the result. The quality of the image and the fast and easy production impressed the customer very much," Schmid said. "The potential for this and other indoor graphics made possible by water-based inks is enormous and exciting."

PSPs can find local printers offering similar innovative applications by visiting

(1) Printers using HP Latex Inks use internal heaters to dry and cure the latex polymer film. Some substrates may have inherent odour.