Netherlands-based Maxximap has been named as the first European company to invest in an Acuity Advance Select X2. Installed in January 2013, the machine has already helped the business improve its service offering, which is primarily focused on helping brands promote themselves through the use of different presentation solutions.
Founded 40 years ago as a plastic ring binder provider, Maxximap has since come a long way, and its portfolio currently ranges from flipcharts and sample books to signage and wallpaper, all of which are important presentation solutions. “We used to outsource all of our print work, but recently we saw a need to invest in a wide format printer in order to deliver the colour accuracy and quality our customers expect in timeframes that we can control,” explains Maarten van der Heijden, owner of Maxximap. “To that end we investigated the options available and chose Fujifilm’s Acuity Advance Select X2.”
The Acuity Advance Select models build on all the advantages of the successful Acuity Advance platform, but with a variety of new features that improve production efficiency and versatility. One of the key developments is the inclusion of eight independent ink channels, which also include white and clear options, along with the standard CMYK ink set.
“One of the most important reasons we chose the Acuity Advance Select X2 was the availability of white and clear ink as print options which can be used to create a much wider range of end applications,” continues Maarten. “The ability to print on black and colour materials also gives us a competitive edge.”
Maarten also explains Maxximap’s decision to purchase the X2 model (2.5 x 3.05m) instead of the standard size (1.25 x 2.5m): “We tend to work with large materials – one of our recent orders happened to be for a piste map sign for a ski resort. The X2 model’s size is ideal for working with larger materials and it also allows uninterrupted production, as we can print at one end whilst setting up a new job at the other. The ability to switch between rigid and roll media is also beneficial to our business, as we work with a variety of materials ranging from PVC and wallpaper to corrugated carton and other thick substrates.”
When asked what the future holds in store, Maarten explains: “Our business is growing. We’ve already seized new opportunities in the past few months and we are gradually expanding into other sectors, such as B2B and Point Of Sale (POS). Our aim is to continue providing assurance to our customers that we will help them present their products in the most creative and effective way possible in what has become a very competitive market. With the Acuity Advance Select X2, we are confident we will achieve our objective.”
[Picture shows Maarten van der Heijden, owner of Maxximap, alongside his new printer]