26 Aug 2019

Lohrer Werbung Increases Production Capabilities with Second HP Scitex FB950

Lohrer Werbung HP Scitex FB950 Printers

Investing in new technology in the current economic climate seems a daunting prospect for most. However, due to the success of its first HP Scitex FB950 installation, German advertising agency, Lohrer Werbung, recently installed its second HP Scitex FB950 Printer. As a result of these HP investments, the company has increased its productivity, flexibility and ultimately its profitability.

 

Challenge

  • Enhance production capabilities and capacity to accommodate an increasing workload
  • Offer an end-to-end solution for advertising and marketing materials
  • Provide a more flexible, digital technology offering for its in-house design team


Solution

  • 2 x HP Scitex FB950 Printers


Results

  • HP Scitex FB950 Printers provide media versatility, increasing design creativity, business revenue and customer satisfaction.
  • Increased production capacity enables Lohrer Werbung to take on more jobs and improve turnover.
  • Utilising the new HP Scitex FB950 Printers, customers now experience an efficient, hassle-free print.


Bringing print in-house

Established in 1993, Lohrer Werbung quickly became the agency of choice for a number of high-profile blue-chip brands, creating corporate identities, marketing campaigns and collateral. Indoor and outdoor signage, show-room design and interior design are just a few of the many products and services that Lohrer Werbung has added to its portfolio.

Production of its clients’ marketing materials was initially outsourced to local print service providers, but this led to a lack of control over pricing, print quality and delivery schedules. The answer, Lohrer Werbung concluded, was to invest in in-house printing solutions. As the benefits of having its print production onsite became apparent, this initially small-scale venture evolved into the 1500m² (approximately 16,000ft²) production and office facility Lohrer Werbung operates from today.

“The design team at Lohrer Werbung would often come up with innovative and highly targeted marketing solutions and advertising campaigns that could not be produced on our existing screen-print systems,” explains Thomas Lohrer, manager and owner of Lohrer Werbung. ”Therefore, we decided to invest in a digital, wide format printer and the HP Scitex FB950 seemed to meet all of our requirements.”

“In 2008, our production facility installed the first HP Scitex FB950 Printer in Germany and we haven’t looked back since! The printer ran extremely smoothly, which is a real testament to the machine as it was a brand new product at the time. In March 2009 we installed our second HP Scitex FB950 Printer to increase our production capacity and enable us to meet growing demand. As a result, I would say that the flexibility of our offering has increased by 100 percent. We can now print onto one substrate on  one machine and a different substrate on the other, or set the machines up to do different jobs at the same time.”

Eradicating limits on creativity

Thomas Lohrer also believes that having the HP Scitex FB950 Printers on site has enabled his designers to be more creative with their campaign and signage ideas.

“Not only can the designers see that virtually any rigid or flexible material can be printed on and  the print still be cost-effective, but being in the same building as the HP Scitex FB950 Printers, they can test new ideas and see the print quality first hand,” Lohrer explains. “We print on glass, aluminium, acrylic, wood, textiles and a lot of other materials. Now that we print in-house, our customers can come to us with almost any idea and our team can confidently say that we can produce it. In a way, this has redefined creativity for our design team as it has allowed them to extend their imagination beyond the previous screen-print based production limitations.”

The HP Scitex FB950 Printer has an industrial vacuum belt system that enables printing on warped, uneven or heavy media up to 125lb (56.7kg), making it extremely versatile. With automatic printhead height adjustment, it can also print on rigid media up to 2.5in (6.3cm) thick and produce great detail with up to 1200 x 600 optimised dpi and smooth colour transitions.

“We have a showroom with a lot of examples of signage and materials from previous marketing campaigns. Among the more unique applications are graphics on trailers, floor tiles, glass doors, and stone. When our customers look around the showroom, they are always thoroughly impressed with the intricate details captured in the image, no matter what the substrate or size of the application.” Lohrer continues.

Meeting the customers’ needs

Adding print to its list of services, Lohrer Werbung now provides a complete end-to-end solution, from design to production and installation.

Lohrer says, “Our goal is to provide customers with a one-stop, hassle-free solution. They may have little or no knowledge of how to produce the campaign they have in mind, and we are happy to be able to offer technical advice and make their ideas into a reality. Now that we have the two HP Scitex FB950 Printers, we can also produce cost-effective, short test runs, printing onto different substrates to experiment with what will provide the required impact.”

The future

“Looking back just two years ago, I would not have guessed that we would be doing what we’re doing now. I think being as flexible as possible with our product and service offering is a must for the future,” explains Lohrer. “Our recent HP investments have already increased our flexibility significantly, enabling us to deliver a wider range of products and fulfil a larger amount of jobs. This will definitely have a positive impact on the success of the business for the foreseeable future. Beyond that, the possibilities are infinite.”

THIEME KPX announces 2nd UK sale of new Agfa Graphics :M-Press Tiger

Agfa :mpress Tiger

Yorkshire based imageData Group has chosen to install the :M-Press Tiger at their Howden site. The new press is supplied by THIEME KPX and will be installed later this year.

imageData Group Chairman Roger Birkin explains: “We have been involved with the :M-Press project from the very beginning, and have closely watched its development and progress. We believe that the new :M-Press Tiger now delivers the speed, the quality and the cost-of-ownership that will make a significant contribution to our production capacity alongside our other investments.”

imageData Group CEO David Danforth adds: “We have elected to make this significant investment at this time in order to meet specific customer needs. This system supports our ongoing efforts to grow the development of our large and medium format digital print capabilities.”

THIEME KPX Managing Director Bill Kippax says “The :M-Press is built on a Thieme screen printing base and adds the new :M-Press Tiger UV inkjet shuttle. It makes the system 300 percent more productive than the original M-Press with an even higher quality output.

With virtually no set-up time required, the effective output of the :M-Press TIGER is equal to traditional screen printing for the majority of common screen printing run-lengths. We are delighted that imageData Group has selected the :M-Press Tiger as their next major investment. imageData Group has had traditional Thieme screen presses for 8 years, and we are pleased to be able to continue the relationship into the digital era with Agfa Graphics :M-Press Tiger.

Teckwin TeckStorm Added to FASTSIGNS Arsenal

Teckwin Storm R UV Flatbed

Teckwin International has announced that the TeckStorm R has been added to Fastsigns International, Inc. recommended printer list. In 2009, Fastsigns International, Inc. ranked fifth on the Franchise Business Review list of the top 50 franchise companies in the world with 200 or more units and received the "Best In Business Services Award" for the fourth consecutive year.

The TeckStorm R is a grand-format UV flatbed and roll-to-roll printer combined into one industrial machine. Some features of the TeckStorm R include Xaar XJ760 greyscale printheads, graphic resolution of 1440 dpi plus, CMYK + white ink as standard colors, double sided printing on flexible media and the ability to accept rigid media two inches thick.

Using environmentally friendly UV ink, the TeckStorm R prints extremely well on Xanita board, a product listed by Fastsigns International, Inc. as an "environmentally responsible product."

Teckwin partnered with Xanita USA last year to promote more environmentally friendly signage, packaging, furniture, store fixtures and many other products.

Xaar Showcases Proton and Electron at FESPA India

XAAR Electron and Proton Printheads

Xaar will be demonstrating the power of its two latest printheads targeted at the wide-format graphics sector at FESPA India next month (Delhi, December 7-9).

By supporting this show, Xaar is not only demonstrating its strong ties to FESPA as their Global Technology Partner, but is also reaffirming its leadership position in the wide-format graphics sector.

Xaar's 120 sqm stand at the show will showcase several new printers based on the Xaar Electron and Xaar Proton printheads. The entry-level, high-speed Xaar Electron and the premium high-productivity, wide-swathe Xaar Proton are attracting interest from the wide-format market following their global launch earlier this year. The design and flexibility of the printheads make them very popular with manufacturers. The following OEM partners will be displaying their latest technology on the Xaar booth:

  • Colourjet India Ltd
  • Macart Equipment Pvt Ltd
  • Monotech Systems Limited
  • Printek EngineeringTurnkey Printing Solutions Pvt Ltd


"We are seeing a number of printers coming to market now with our latest printheads. This proves that companies can quickly deliver competitive printers that combine the highest levels of quality and speed with maximum cost-effectiveness and low cost of ownership," said Phil Eaves, sales and marketing director, Xaar. "Our relationship with our partners is very strong and this is the best way to show new product offerings that combine Xaar's printhead technology with our partners' market and manufacturing expertise."

Imagine! Print Solutions Installs HP Scitex FB7500 Printer

HP Scitex FB7500

HP today announced that Minneapolis-based Imagine! Print Solutions has installed an HP Scitex FB7500 Printer and contracted to purchase a second unit next year to increase its digital production capabilities and better address customer needs with quick turnaround time and high quality.

Imagine!, one of the largest print service providers (PSPs) in North America, chose the HP Scitex FB7500 Printer over competitive solutions because of its advanced productivity, versatility and quality. These benefits allow the company to capture new business, particularly top retailers who demand quick turnaround times, superior quality and regionalised signage applications.

“The HP Scitex FB7500 Printer is not an incremental step up in our printing capabilities—it is a quantum leap,” said Bob Lothenbach, founder and president, Imagine! Print Solutions. “The purchase and installation of this printer is a smart and strategic long-term investment in our company’s success. The unmatched quality of the output, the speed at which it is produced and HP’s commitment to innovation and support made our first HP purchase an easy decision.”

With the new HP Scitex FB7500 Printer, Imagine! produced a job in just 200 hours that previously required 700 hours using competing technology. Imagine! is using the HP printer to increase the production speed across its portfolio of offerings, including point-of-purchase/point-of-sale (POP/POS) applications, signage, backlit displays, posters and packaging.

“Imagine!’s installation of the HP Scitex FB7500 Printer, plus the future addition of a second press, is yet another example of the company’s dedication to investing in innovative technologies that support customer needs,” said Yariv Avisar, vice president and general manager, Scitex Large Format Printing Solutions, HP. “This new HP Scitex technology positions Imagine! to continually grow its business and stay at the top of the industry.”

Since its commercial availability, the HP Scitex FB7500 Printer has been very well received, producing more than 180,000 sheets at numerous customer sites worldwide. Designed for fast-paced, industrial printing environments, the printer offers a versatile, UV flatbed printing solution for a variety of outdoor and indoor applications. With maximum speeds of up to 95 sheets (3.2 x 1.65m) per hour and three-quarter automated loading to reduce idle time between sheets by up to 85 percent with only one operator, the printer delivers unrivaled productivity among digital flatbed printers in its price class.

Zund 215 UV legacy continues Stateside with swissQprint Oryx from WP Digital

swissQprint Oryx UV printer

In the future, WP Digital, the Swiss manufacturer of high-quality digital printing systems, will serve the North American market (USA / Canada) with the “oryx” UV digital printer produced by swissQprint. A large variety of plates and/or flexible materials can be processed either in flatbed or roll mode. The portfolio expansion with the oryx printer is aimed at the graphical market and serves the needs of medium-sized businesses with the highest quality standards. WP Digital is taking over the exclusive sales and service for the oryx combination printer in North America. A demo and service center will be available to customers and interested persons near New York from January 2010.

WP Digital covers the full range of applications in digital printing, with powerful industrial-scale large-format printers and industrial digital printing for glass and other materials, as well as the development of new applications for digital printing. swissQprint produces digital printers with high-precision and solid technology, both for the graphical industry and for industrial use. Almost anything can be processed, from the smallest plate to roll material and oversized media with a variety of properties, making the oryx an allrounderthat is unrivaled in its class.

High Standards of Quality and Service
Both WP Digital and swissQprint count on their many years of experience in the development and production of digital printing systems. All products are manufactured and assembled in Switzerland. This makes it possible to fulfill the high quality standards in the long run.WP Digital offers a well established service network; spare parts can simply be ordered via the Internet through the IPOS system. For WP Digital and swissQprint, service means satisfying the customer quickly and easily and actively supporting him or her in new business ideas in the printing area.

 

swissQprint Oryx

The history and pedigree behind swissQprint
swissQprint and the Oryx printer initially came to be in 2008, following the withdrawal of Zund from the printer market. This new company was initially formed by the former development and manufacturing team from Zund who were keen to continue a ten year success story by bringing a new premium UV inkjet to the market under the name of Oryx.

Maintaining the same team who were responsible for the original UVjet 215 and then Zund UVjet 250-combi flatbed and roll-to-roll combi printer, with the combined experience of over 500 installations worldwide, listening to end user needs, plus the obvious benefits of Swiss engineering, were all combined in this new innovative printer - a solution that delivers a true hybrid printer for rigid, roll and oversized materials from a single platform. Latest grey scale head technology with precise mechanics and intutitive simple software round off what is a beautifully engineered Swiss product.