CBS Outdoor UK is making a major investment in new poster systems that deliver higher definition images, a lower carbon footprint and a safe environment for poster installers. The company has teamed with visual communications and printing specialist Prismaflex UK to provide a new poster system for its national rail sites.
CBS Outdoor UK is to install Prismaflex’s proprietary Storm-Flex dry posting system on 230 prime national rail sites. Storm-Flex offers a new form of tensioning system which improves visibility and quality by ensuring that there are no creases in the poster. This creates much higher definition images than standard posters due to the absence of creases, the poster equivalent of High Definition broadcast images.
By doing away with paste, paper and ladders, Storm-Flex is also much safer for operatives, cheaper and quicker to install and remove than standard posters. It also produces a lower carbon footprint than current industry standards in its manufacturing process while adhering to the most stringent fire regulations.
Storm-Flex was developed by London company Urban Storm, founded by Sam Cook in 2001. In February this year Urban Storm, merged with French listed printing giant Prismaflex. In all, the company holds 45 patents in outdoor technology. Cook is now CEO of Prismaflex UK with Tom Weaver as Managing Director.
Following the Urban Storm merger, Prismaflex now offers higher value display to out of home media owners and property/brand owners through the transformation of standard outdoor hoardings and banners into drum-tight highly presentable display systems or display networks.
Jason Cotterrell, Country Director at CBS Outdoor UK comments, “We are determined that our national rail sites offer advertisers the highest quality visual display and most rapid turnaround available in the market, alongside our commitment to produce the lowest possible carbon emissions in the manufacturing process and the safest possible circumstances for our installers. Our partnership with Prismaflex is a key part of our drive to be not just the best and the biggest in the transport sector but also the safest.”
Prismaflex UK CEO Cook adds, “This is a significant advance in the move away from paper and paste being made by outdoor companies and CBS Outdoor UK is leading the way in upgrading quality and convenience in the sector. Crucially it also offers advertisers and media agencies a fast, reliable HD quality product that can deliver best-in-class results in a highly competitive part of the media market.”
Following the Urban Storm merger, Prismaflex now offers higher value display to out of home media owners and property/brand owners through the transformation of standard outdoor hoardings and banners into drum-tight highly presentable display systems.