25 Jan 2022

Brodelec creates new business channels with Kornit Digital

Brodelec creates new business channels, provides consistent and high-quality custom textiles with Kornit Digital.

Kornit Digital Ltd., a worldwide market leader in sustainable, on-demand, digital textile production technologies, announced today that France-based Brodelec has recently complemented its existing Kornit Avalanche direct-to-garment (DTG) and Kornit Presto S direct-to-fabric print systems with Kornit Atlas MAX technology.

The print services provider, which produces personalized markings on textiles, luggage, and promotional pieces, has used Kornit Digital production technologies for more than 15 years.

Tourism accounts for 30% of Brodelec’s business, and clients include zoos, museums, and tourist attractions, as well as communication agencies. They established an on-demand web platform enabling small brands and YouTube users to order and receive custom gear quickly. By investing in a broad cross-section of Kornit’s technologies for single-step, eco-friendly, just-in-time production, Brodelec creates new opportunities and sales channels, which proved fortuitous when the pandemic economy suddenly impacted consumer behaviors.

Using Kornit’s Oeko-Passport and GOTS-certified inks, these systems produce consistent, high-quality impressions within minutes, giving Brodelec the flexibility to produce a variety of applications, in multiple materials, with a single ink set. The business complemented Kornit’s quick, efficient production capabilities with a laser cutting system and several sewing machines, empowering them to offer finished pieces such as imprinted cushions, tote bags, aprons, and towels.

“In Kornit, we have found a trustworthy partner that will be able to support us in the future,” said Hugo Willems, Sales Manager at Brodelec. “Kornit’s printers are the only printers able to pretreat and print at the same time. By offering the possibility to print lower volumes, they’ve enabled us to approach new customers and explore other markets such as associations and smaller businesses. We can produce on demand, so it is a much more sustainable way to print than screen printing.”

“Kornit is proud to have served Brodelec’s digital print needs for more than fifteen years now, as they’ve relied on both direct-to-garment and roll-to-roll print capabilities to offer their customers consistent quality on demand,” said Chris Govier, Kornit Digital Europe, Middle East, and Africa President. “They’ve long served a number of tourism clients, and when COVID struck and the tourism business disappeared overnight, we worked with them to build a fast and reliable solution for protective masks. We have a true partnership with Brodelec, and it’s one that continues to generate business value and opportunity in a constantly evolving, dynamic marketplace.”