29 Nov 2021

DEZINES launch 3SIXTYDC wallcoverings business with HP latex

Newport's DEZINES launches a brand new business, including a photo wall mural service, following investment in a HP Latex 335 print and cut solution.

DEZINES is primed to launch a new company producing bespoke photographic wall coverings, with a completely reconfigured print room based around a new HP Latex 335 print and cut solution.

The new company, 360 Design Consultants Ltd, will be brought under the DEZINES umbrella of creative companies owned and managed by Kerry Sian Ballard, based in Newport, Wales. It is primarily an offshoot of Dezines Internet Solutions Limited, which provides front end web development and design, e-commerce platform solutions, video and photographic asset production in combination with Kerry's experience as a professional photographer. Owing to the wide variety of its customers, existing services and skillsets of its staff, a photographic wall mural company is a complementary fit for DEZINES.

"We produce wonderful photographic work for clients whose walls are currently bare, while others require easily changeable photographic backdrops for in-house photoshoots," says Kerry Sian Ballard, Managing Director, DEZINES. "Among our clients there is considerable interest in photographic walls."

DEZINES has experience using an older LF printer from another brand to produce banners and retail displays, but a higher-quality and more versatile system was required for the new standalone company.


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"I have found both HP laser printers and computers to be reliable, high quality and built to last," comments Kerry. "I've also watched hundreds of videos on photo walls and heard the opinions of HP clients around the world, so had followed the development of HP Latex printers for our new business."

The HP Latex 335 print and cut solution was installed by Stanford Marsh in late 2019, following Kerry's visit to HP's stand at The Print Show in September. To accommodate this heavy-duty, 1.63m (64") machine, DEZINES reconfigured its existing print room with a new layout, new distribution boards and over 150 metres of new cables. The HP Latex 335 will provide exceptional quality prints at high speeds, with its safe, eco-friendly latex inks delivering vibrant colours with durability.

"Our first test projects came out very well – the print quality is superb," says Kerry. "We're very excited by the potential of the HP Latex 335 and we're ready to start printing and there’s room to expand."

The wall prints will be available from the new 360 Design Consultants website (www.3SIXTYDC.com) directly. Customers can choose from hundreds of images suitable for commercial and domestic environments, select their preferred size, and choose to install the print themselves or opt for a professional installation service. Each wall mural is priced per square metre at a rate below the market average, making the product more affordable and therefore attractive for the consumer. Crucially, this is possible thanks to the web design expertise of DEZINES: by introducing the HP WallArt Suite solution with an e-commerce API, customers will be able to experiment with building their perfect virtual wall and place their order for 360 Design Consultants to print and post, in an efficient, cost-effective workflow.

"Some businesses have struggled to succeed in wall coverings, but we're solving problems by having the right design, ecommerce and software in place," says Kerry. "We're confident we can get it right."

The cutting system bundled with the HP Latex 335 adds extra versatility for DEZINES, who is also accommodating vehicle wrapping into its overhauled premises in Newport. The new vehicle graphics service will be another new part of the DEZINES brand.

For more information on DEZINES, please visit www.dezines.co.uk, or www.3SIXTYDC.com for details on 360 Design Consultants.

To find out more about HP Latex printing, click here


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