HP today announced that Emil Reshet Printing Ltd has installed Israel's first HP Scitex FB700 Printer in order to offer customers a broader range of graphics applications as a result of its ability to print on both rigid and flexible media.
Haifa-based, Emil Reshet, produces a wide variety of applications such as billboards, point of sale and point of purchase displays and exhibition signage for customers that include local authorities, supermarkets, shopping centres and banks. A long-term HP Scitex user, Emil Reshet decided to purchase the printer after seeing the FB700 in action at the Graphic Arts demonstration and training centre at HP's Sant Cugat, Spain, facility.
"We predict that purchasing the FB700 will have a significant impact on our value offering for our customers," said Emil Weizmann, chief executive officer, Emil Reshet. "For existing applications our new printer will enable customers to purchase cost-effective, high-quality, quick turnaround items with a wide range of substrate choice. In addition we will also be able to offer our customers a new service for applications printed directly onto rigid substrates."
The HP Scitex FB700 is designed to increase flexibility and maximise throughput, using the same versatile platform to print on both flexible and rigid media and offering print speeds of up to 80m2 per hour. Also available for the HP Scitex FB700 Printer is a user-friendly White Ink Upgrade Kit, ideal for specialty applications, such as printing on glass or other substrates for retail window displays, creating two-sided or backlit prints, and printing on corrugated substrates for packaging applications.