HP's recent online interior décor experience highlighted how digital printing technology can open up the colourful, diverse interior décor market for more businesses.
Featuring presentations from designers, media experts, printing professionals and influencers, the webinar-style event was hosted by Terry Raghunath, HP's Business Development Manager for Graphics Solutions Business, on 14th January 2021. A full recording of the event can be found here
The virtual event invited the audience to Imagine, Create and Transform interior spaces by harnessing HP Latex and HP Stitch technology, and highlighted the opportunities that exist in terms of boosting print volumes and untapping new revenue streams.
The audience was inspired by the very latest trends in décor from those at the forefront of the industry. More than 1500 attendees from across the globe - including Hawaii - logged into the event, including nearly 200 from the UK. As well as presentations from HP, there were interviews with industry experts, interior designers, Instagram sensations and customers.
Feedback from the event has been incredibly positive. Shaun Holdom, Global Product Manager at Drytac, says: "There are plenty of webinars being hosted at the moment, but this was one of the best I've ever seen. HP and its partners provided great insight into how businesses are embracing print technology and delivering stunning interior décor products for end-users. The content was engaging and enlightening and the time whizzed by."
Mike Beese, Managing Director at DecTek, adds: "I attended the webinar and found it enlightening and informative - exactly what I would expect from the HP Team!"
With endless possibilities in the home and the workplace - as well as in public facing areas including healthcare and hospitality - interior design applications can be customised and personalised with digital print in an effective, and dynamic way.
HP has a range of solutions specifically developed to produce outstanding work for the decorative print market, including HP Latex and HP Stitch printers. With a wide gamut of eco-friendly water-based inks, these solutions achieve stunning output on a variety of substrates, quickly and cost-effectively.
If you missed the event, please click here to access a recording.