HP has announced its participation in The Sign Show, a new signage-focused event debuting this September alongside its co-located sister event, The Print Show. Visitors to the HP stand will experience a dynamic showcase of market-leading print technologies, designed to inspire and empower signage professionals. From sustainable solutions to productivity-enhancing innovations, HP will demonstrate how its portfolio continues to shape the future of print.
Running from the 23rd to the 25th of September in Hall 3 of the NEC in Birmingham, The Sign Show is a brand-new industry event, dedicated to the UK signage industry. The exhibition aims to cover all areas of the sign-making sector, while co-location with The Print Show, the leading event in the UK print sector will allow visitors to explore the latest solutions across both the print and signage markets.
HP continues its long-standing partnership with The Print Show, having participated both directly and through trusted distribution partners over the years. This September, HP will exhibit within the dedicated Sign Show area, bringing its latest solutions to a broader audience. Designed to meet the needs of both print and signage professionals, HP’s portfolio will demonstrate how innovation and versatility come together to drive business growth.
Highlights on HP’s stand (S300) include the HP Latex R530 which will be shown in the UK for the first time. A versatile, all-in-one printer, the machine offers exceptional print quality and is suitable for a wide range of applications, making it ideal for indoor and outdoor signage.
Also, on display at the HP stand will be the HP Latex 630W and the recently announced 830W Series Printers. Both designed for high productivity and efficiency, the two printers are capable of delivering vibrant colours and sharp details for various print jobs such as stickers, wallcoverings, vehicle graphics and window graphics.
Visitors will also gain insight into the HP DesignJet XL3800, the perfect solution for large-format print production. Offering a fast and reliable performance, it can be used to create applications including technical drawings and graphics.
In addition, HP will display the HP DesignJet Z9+Pro. Known for its high precision and colour accuracy, the machine is ideal for professional photographers and graphic designers, allowing them to produce stunning pieces at speeds of up to 14.1sq m/hr.
Experience the full HP offering
Alongside its hardware solutions, HP will invite visitors to learn more about its software and services segment. This includes HP Professional Print Services, a selection of end-to-end subscriptions for HP Latex users that help customers optimise their print operations, reduce costs, and improve overall efficiency.
Those in attendance will also have the opportunity to learn about HP’s long-term commitment to sustainability, including the market-leading environmental benefits of working with its extensive range of HP Latex printers.
All HP Latex machines run water-based HP Latex Inks, which have significantly less impact on the environment than solvent, eco-solvent and UV inks due to their low VOC content. Coupled with high durability with scratch- and UV-resistance, as well as the ability to print onto a wide range of materials, this makes HP Latex an incredibly efficient and effective technology.
Additionally, HP will highlight its exciting partnership with Ferrari, which exemplifies a shared dedication to performance and innovation. This collaboration brings together the best of both worlds, offering visitors a unique insight into how HP’s technology supports Ferrari’s high standards.
With plenty to see and do across the stand, to provide visitors with a comprehensive experience, HP will be offering VIP stand tours each day at the show. These personalised tours will give attendees an in-depth look at HP’s latest products and innovations, allowing them to gain additional insight into its wider range of solutions. Visitors who sign up for the booth tour will have the chance to enter a raffle to win exclusive Ferrari merchandise.
Sign up for the free booth tour here.
“Exhibiting at events like The Print Show and The Sign Show are the best way to connect with a wide range of visitors,” said Colin Easton, UK&I Large Format Print Channel Manager at HP. “With the addition of The Sign Show to the existing event, this will allow us to reach customers from the wider signage market and open their eyes as to what is possible with HP technology”.
“HP looks forward to seeing visitors at both The Print Show and The Sign Show and sharing its latest innovations with attendees” adds Easton.
