MTEX direct-to-textile print investment turns Cover Up into ‘exhibitionists’

Mtex Cover Up Lfr

Cover Up, one of Ireland’s biggest print houses, has invested in a new MTEX 5032 direct-to-textile printer in order to expand its offering for exhibition and display companies.

Cover Up felt that its growth in the exhibition market was being held back by the fact that it could only produce applications such as lightboxes up to 1.8m wide - and only on matt polyester.   Thanks to the purchase of an MTEX 5032, the company can now print as wide as 3.2m and work with the newer and bigger display units that are available today.

Cover Up started out in the 1970s as a cover manufacturer, and the family firm with branches in Sandyford and Clondalkin grew to become specialists in printed textiles including flags, banners, awnings and bunting, signage and lightboxes, vehicle covers and canvas backdrops.  From an initial purchase of a 3.2 metre PVC printer, they now have a stable which includes  a 5m HP UV 5100, a flatbed HP 6200, a 3.2m solvent, two DGen dye-sub 1.8m flag machines, an FB700 flatbed and a 54” Mimaki.  The company does all its own finishing with three high frequency welders for finishing PVC and mesh, and machinists for stitching.

The new MTEX 5032 was installed in mid-March.  Cover Up's Anthony Byrne explains, "When we decided to go with the MTEX, the difference that put it above other units was the quality of print and the punchy colours... The installation and training was great - installation took a day, then we had the training from the MTEX team and the printer was up and running jobs within around three days.”

The new generation MTEX printer offers a superb all in one direct-to-textile solution, printing up to 1440dpi and speeds up to 62m²/h using a waterbased inkset that delivers vibrant consistent colours. The textile is then advanced to the in-line fixation unit where it sublimates into the fabric.

Stewart Bell, Managing Director of MTEX Technologies Ltd., adds, “We’re very excited that Cover Up are the first company in Ireland to install an MTEX 5032. Cover Up has a deep understanding of the market and this sale further demonstrates the growth in demand for textile printing.”

The Cover Up team is now looking at entering the export market and working with companies outside of Ireland. “We can now produce the larger exhibition panels from start to finish under the one roof, and exporting fabric is easier, cheaper and more reliable as you can fold it up rather than having to keep it flat," adds Anthony.  “We’ve seen the industry picking up over the last two or three years, and we’re feeling very confident in growth for the future.”

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