Sign Rite Grafix expands into new markets with HP Latex 365

Phil Aliphon, purchased the HP Latex 365 printer to enable his business to broaden its offering and meet this growing demand.

Sign Rite Grafix, UK-based designers and printers of creative graphics and decals to the commercial and fleet vehicle industries is winning new customers thanks to the deployment of its new HP Latex 365 printer.

Founded in 1985, the company’s mission is to provide a professional, personalised and flexible service for its customers. In recent months, the company has seen an increase in enquiries for large format printing such as murals and wall décor. As a result, company founder, Phil Aliphon, purchased the HP Latex 365 printer to enable his business to broaden its offering and meet this growing demand.

With several new requests in the pipeline from both new and existing customers, Sign Rite Grafix will be able to offer large wall coverings, murals, event banners, building/vehicle wraps and a host of other treatments – creatively designed and beautifully produced with the HP Latex printer. The company aims to diversify into new markets such as retail, large-scale outdoor signage and interior design.

“With the addition of the HP Latex 365 printer we can really diversify as a business. We are already seeing a great deal of demand for printed wallcoverings and murals and so investing in this technology will help us to tap into this fertile market. Our industry is constantly evolving and so, by working with HP, we’re able to keep abreast of market trends and new customer demands,” said Phil Aliphon, Founder, Sign Rite Grafix.

Sign Rite Grafix has historically used solvent inks, but with the HP Latex 365 printer and HP Latex Inks, the company can safely print interior work without the hazardous fumes produced by solvent ink.

For more information about the HP Latex 365 printer please visit https://www8.hp.com/uk/en/commercial-printers/latex-printers/365.html.