30 Jan 2023

UK Feather Flags commits to Innotech flag hardware

Innotech’s Acrobat flags and bases feature lightweight yet durable fibreglass poles in multiple sizes, as well as a complete range of sturdy bases for any application.

Innotech Digital has announced a two-year agreement with UK Feather Flags, one of the UK’s largest flag producers, to supply their range of Acrobat Flag Hardware, including through the company’s new trade-only division, UK Feather Flags Trade.

By working closely with Innotech, UK Feather Flags now has a flag hardware range that is designed to meet durability standards and the business's specific requirements.

Innotech’s Acrobat flags and bases feature lightweight yet durable fibreglass poles in multiple sizes, as well as a complete range of sturdy bases for any application. Josh Candy, Director at UK Feather Flags, says, “As a trade supplier, we deliver thousands of flag poles, bases and accessories to customers and having an agreement with Innotech gives us several key advantages. We know their flag hardware is the best around, so we can be confident that the solutions we deliver will be fit for purpose. They have developed the poles to make them smaller and easier to ship, which has resulted in significant savings on transport and delivery costs.”

Ross Bennett, Regional Sales Manager for Innotech Digital, says, “As a market leader in display hardware, this is how we like to work with our key accounts. We are delighted to partner with UK Feather Flags and have worked closely with them to develop a range of flag hardware that perfectly meets their requirements.”

Candy continues, “Turnaround time is critical in our market and our agreement with Innotech means we have stock available immediately and at all times. Innotech’s warehouse essentially becomes an extension of our own so that we can meet customer demands every time.”

Innotech’s stock availability and overall responsiveness were a key fact for UK Feather Flags’ decision. “We were working with other suppliers but were finding they were running out of stock and not getting back to us. We simply can’t afford to let people down. Therefore we decided to work more closely with Innotech to design a range of products that is always available, saves us money and allows us to be more responsive to our customers. An easy choice, really.”

Innotech has built the range of products required by UK Feather Flags and ensures their stock is always there for them. “We hold very high stock levels so that they can be delivered to customers quickly to help facilitate the growth of our customers. We firmly believe in always having products ready and available off-the-shelf and never letting people down,” says Ross.

UK Feather Flags has a very fast turnaround, with a 48-hour guarantee. “As well as our direct customers, we get new trade enquiries daily. It made sense for us to build a trade business with the same high quality and fast turnaround levels. It also made sense to develop this relationship with Innotech. We already knew about the quality of their products, service and their huge stock holding, and by committing to them for a longer period, we can ensure continuity of supply on products that save us money and give us a competitive edge,” adds Josh.

He concludes, “Most importantly, we know Innotech’s Acrobat flag hardware is excellent quality and very durable. We can offer a one-year warranty because we know they will never let us down.”