14 Aug 2020

Stefan Sagmeister Turns to HP Graphic Arts Technology (Video Link Included)


Stefan Sagmeister

Stefan Sagmeister Turns to HP Graphic Arts Technology to Create the Revolutionary - and Evolutionary - Darwin Chair



  • World-renowned graphic designer Stefan Sagmeister needed to find a high-quality, durable printing solution that would allow him to realise his vision for the Darwin Chair.



  • The HP Designjet L65500 Printer, HP Latex Ink and HP DuPont™ Tyvek® Banner enabled Sagmeister to create 230 high-quality prints for his design.



  • The innovative Darwin Chair is an example of Sagmeister's groundbreaking work and redefines what is possible in the world of furniture design.


Rethinking seating

The work: album covers, posters, books. The clients: Lou Reed, The Rolling Stones, Aerosmith. The reputation: maverick, icon, rock star. The name: Stefan Sagmeister. After more than 30 years in the graphic design industry, Sagmeister has made headlines for numerous reasons, but it all boils down to one thing: groundbreaking graphic design.

With a knack for transforming stale thinking, Austrian-born Sagmeister often pulls inspiration from the ordinary. Take the recent renovation of his studio in New York City. Unable to find furniture he liked and unwilling to settle, Sagmeister decided to design the pieces himself.

"I knew that I needed a few different pieces, including a couple of lounge chairs," Sagmeister says. "I also knew that coming from graphic design, I didn't want to design purely form-based chairs. I wanted to make them quite graphic."

Sagmeister's solution? A chair that can change with you. "The idea developed of designing a chair that has hundreds of sheets of paper as a cushion. Just rip off a sheet of paper, and you have a chair with a new colour, pattern and texture," Sagmeister says.


L65500 510


The evolution of a chair

As his vision of what became known as the Darwin Chair took shape, Sagmeister began to focus on a new question-how to make it happen. "There was just a question of how to make the paper the star and have the structure underneath it recede as much as possible," he explains.

Sagmeister began by examining the structure that the paper cushion was attached to. "Initially, the base was made out of wood, but we changed it to stainless steel. This allowed it to become skinnier and free swinging, so it really became all about the paper."

And just what was it about the paper that deserved the spotlight? "Each of the 230 sheets is printed with a different design," Sagmeister says. The intricate patterns represent the creation of the universe and the creation of the world, from the beginning of plant, animal and human life all the way to the digital revolution.

"Because we wanted the design to have intricate patterns, we needed a high-quality printing technique that could depict very fine lines and many colours. We also wanted something that would reduce the environmental impact of printing. With those parameters, the HP Designjet L65500 Printer was chosen."


The design is in the details

To complete the production of the Darwin Chair, Sagmeister needed to select the paper that would make up the cushion-one of the largest elements of the piece. Having already found a way to offer hundreds of different styles in one piece of furniture, Sagmeister used his choice of paper to extend the life of the chair even further.

"The chair is a piece that will probably have a shelf life of 30, 40 or even 50 years, so we were very careful when we designed these sheets," he notes, acknowledging that the prints could even be given a second life by becoming framed pieces of art. To achieve this level of durability and versatility, Sagmeister decided to print on HP DuPont™ Tyvek® Banner.

Along with rethinking the way the prints could be used, Sagmeister rethought the way they were produced. He reduced the environmental impact of the Darwin Chair's prints by working with the HP Designjet L65500. "It used to be that if you used a printing technique that was more environmentally aware, you always lost something else, like print quality or durability. Now, you're able to have it all," he says.


Design remix

With the creation of the Darwin Chair, Sagmeister went well beyond simply creating new furniture for his studio. His remix of the traditional chair redefines what is possible in the world of furniture design.

And it exemplifies the benefits that anyone can achieve when they push boundaries and rethink the ordinary. Just as Sagmeister was able to break design barriers, commercial printers can also break business barriers and capture new opportunities.

"A lot of things that I do, printers tell me are not possible at first. I like to constantly push the edge there," Sagmeister says. The Darwin Chair is a testament to Sagmeister's ability to rethink the ordinary and to the groundbreaking results.


You can also find more information on the above project by watching this YouTube Video


Grapo Manta UV printer with white ink option - success following FESPA Debut


Grapo Manta

Grapo Technologies, a manufacturer of UV large format roll-to-roll and flatbed UV printers based in the Czech Republic, today announced that the market response to its Manta wide format UV flatbed printer with a white ink option, introduced at FESPA, has exceeded expectations.  Adding a white ink option to UV printing generates higher quality print on colored backgrounds and opens up new possibilities for unusual applications.

“We have been extremely pleased with the results we have achieved with the Manta White,” said Sales Director Branislav Oravec.  “With seven units already sold since FESPA, we are looking forward to ongoing success with this new option. To make it simpler and risk-free for our customers, the White option can be removed within 24 hours in favor of a full-speed CMYK platform if they find they do not have the expected requirement for white ink applications.  Vice-versa, four-color Manta printers in the field can easily be upgraded to include the white ink option.”

Quality & optimal price/performance

“We installed our Manta White in November 2009,” said Stefan Heilemeier, Managing Director, HeLa Werbung in Germany. “The installation and training was very smooth and within two days we were up and running.  We believe this printer has the best price/performance ratio on the market and will differentiate our business.  Already, we have been able to print projects on wood, acrylic, aluminum molds, stretched canvas and more.”

Double P in Slovakia installed two Manta White systems to complement five solvent roll-to-roll printers. “We were interested in the Manta because of the substrate limitations we found with our solvent printers,” said Jana Partlova, Managing Director. “With the Manta White, there are virtually no limits, and we can offer our clients printing on unusual surfaces.  It is really amazing how many substrates you can print on with the Manta.” Double P will be using its Manta White printers to produce interior decorations, posters and signage as well as projects using wood, doors, glass and more.

Manta prints it all!

The Manta is a cost-effective, flatbed system that uses UV-curable inks.  It can print directly on rigid, heavy and odd-shaped materials, as well as materials with a structural surface such as wood, metal, cartons, cardboard, glass, ceramic, carpet and more, generally without any need for pretreatment of any kind.

“Since the designers of the Manta come from a printing heritage,” added Oravec, “we understand exactly how these systems are used in a real production environment.  Quality is critical, of course, but so is overall production throughput.  Only 40% of the entire production time in most operations is consumed with actual printing, with the rest being preparation time.  We have designed Manta to require minimal preparation time for maximum printing uptime in order to ensure unmatched production throughput using this printer.” Oravec notes that the Manta printer had an extremely fast time to market, with product availability just five months after development began.

The Manta’s vacuum system holds materials firmly in place for perfect registration, even with multiple and bidirectional printing.  It has no minimal print area, allowing smaller items to be placed on the desk without the need to cover up empty areas as with other flatbed printers. Its unique twin mode function allows operators to use one-third of the print area for smaller pieces, while using the other two-thirds independently for even more productivity.

Manta Benefits Conventional Screen Printers

“Manta White was developed in response to customer demand,” commented Oravec. “These clients were looking for the ability to affordably produce unique, eye-catching applications, many of which require white ink.  Early installations have proven that printers that have white ink capability can set themselves apart from their competitors by producing more unusual applications. In today’s competitive marketplace, Manta White is a win/win solution for our clients as they work to better serve their clients.”


Spandex add Epson Stylus Pro GS6000 to Hardware Portfolio


Epson Gs6000 Productshot Spandex

Wide format printing solution delivers new levels of colour quality and durability to high-end signage market

Spandex has once again increased the revenue-making opportunities for its customers, having added the Epson Stylus Pro GS6000 large format digital inkjet printer to its growing hardware portfolio. Thanks to a new 8-colour ink set, the GS6000 offers the widest colour gamut to date and enables print businesses to produce superb long-lasting durable prints and photo-realistic colours across an increased range of both indoor and outdoor graphic applications.


Superior quality and performance

Importantly, the Epson Stylus Pro GS6000 delivers the quality and performance required to meet ever-increasing customer expectations. Users benefit from 160cm-width printing and up to 1440x1440 dpi resolution with the finest ink droplet size of 3.7 picolitres. At the same time, turnaround times are significantly reduced, thanks to print speeds up to 25.2m2/hr using Epson’s variable-sized ink droplet and MicroWeave half-toning technologies. These attributes combine to deliver fast-drying, scratch-resistant prints that are water and UV resistant for up to 1.5 years without lamination.

“With its ability to produce images that dry faster, look better and last longer, the Epson GS6000 sets new standards in wide format printing”, says Jim Rich, Director, Product Management at Spandex. “In what remains a difficult time for print business owners, the GS6000 allows our customers to increase their service capability and offer a greater means of reaping the rewards that come from undertaking high-end sign and graphics projects.”


Increased business opportunities

Using the new 8-colour UltraChrome™ GS ink set, which is available in efficient 950 ml cartridges, the GS6000 allows printers to extend their creativity and service offering with unrivalled colours into high-end applications including airport and exhibition graphics, signage, and photo or fine art reproduction. In addition, the ability to switch easily between a range of different substrates makes the GS6000 a versatile production solution for printing stunning, durable graphics in an array of commercial applications.


Environmentally- and user-friendly

The Epson GS6000 also offers increased environmental friendliness, via its eco-solvent UltraChrome™ GS ink. As these inks do not emit harmful VOCs, only light ventilation is required and the extra expense of installing additional air purification systems is avoided. As well as an improved working environment, operators also benefit from a large and easy-to-use LCD panel incorporating Epson’s renowned interface, ensuring minimal training time. Support for heavy rolls up to 30kg and an auto-take-up-reel enable versatile media management and standard Giga-Ethernet and USB2.0 allow high-speed connectivity.



HP Latex Printers used to Tell Story of Creativity in Hardship


Life-Size Replicas of Rooms in Slum Areas Tell of Creativity in Hardship


  • Mount an exhibition of Bendiksen's photographs, conveying the need to engage with slum communities, who are creative and resourceful in hard conditions



  • HP Designjet L65500 and L25500 Printers were used to print the detailed interior walls of rooms and the urban landscape shots on the exterior walls. Both printers use water-based HP Latex Inks, reducing the impact of printing on the environment, and produce prints for both indoor and outdoor use
  • HP Durable Frontlit Scrim Banner for high-quality, durable prints that can travel to multiple venues
  • The exhibition catalogues were printed on an HP Indigo press 5000, chosen for its vibrant colours, sharp text, and on-demand printing capabilities, eliminating waste caused by printing too many copies



  • A walk-in installation with such life-size detail and powerful testimonial that viewers are transported into the living rooms of the slums and get a realistic insight into the daily life of the people residing there
  • A modular exhibition easily transportable and adaptable to different venues of varied sizes and weather conditions


Magnum photojournalist Jonas Bendiksen's exhibition, The Places We Live, contains beautiful photographs with rich, saturated colours on high quality prints. But are the photographs not too beautiful to convey to viewers a feeling for the tough subject matter of the exhibition-the reality of living in four of the most poverty-stricken and most dangerous urban areas of the world? "What?!" reacts the photographer. "You don't think beauty exists in these places? What a lack of respect for people in the slums. They spend so much time creating beauty, just as people in the western world spend time beautifying their houses; why can't we show that in the slums?"

The Places We Live exhibition follows publication of the photographer's book of the same name and recreates the living rooms of 20 families from the slums of Jakarta, Mumbai, Nairobi, and Caracas. By taking a photograph of each of the four walls of a room inside people's homes and using the resulting large-format prints to build 3-D, life-size replicas of the rooms, Bendiksen creates for viewers a virtual experience of visiting the families.

More people in the world now live in cities than in rural areas, and more than one billion-a third of all urban dwellers-live in slums. The United Nations forecasts this figure to double within the next twenty-five years. Bendiksen's book and exhibition serve to create a platform for discourse.

"There is a message," he says, "about the need to engage with these communities as populated by normal human beings who have their own ambitions and agendas and their own variations amongst themselves."

When he started out on the project, Bendiksen was conscious of the fact that so many photographers had already gone out and photographed poverty and poor people. "So much of the material was predictable, clichéd, and full of stereotypes," he says. "I wanted to get away from that and to focus not on the extremities in the slums-the worst poverty, crime, or pollution-but on how people create normalcy in their daily lives in these conditions."

He spent three years photographing The Places We Live and was moved by what he saw. "I was constantly filled with admiration for the people," he says. "They live under very challenging circumstances in terms of crime and pollution, they get no services from the municipality, and everything they have, they build for themselves. People create jobs for themselves, if there's no school they make the school, if there's no child care they make it. They piece together any type of service they need."

The exhibition includes testimonials by the inhabitants, recounting daily life and presenting experiences ranging from hardship and despair, to successes, hard work, and ambition. "I look at the photographs as vehicles for people's stories to be told," says Bendiksen. "The personal testimonials by the slum dwellers are the driving engine of the project. The book and exhibition are really about the stories they are telling."

Hp Latex Family

The Magnum group is part of HP's Experts and Mentors program, and on the visual side HP is lending a hand to make the viewer's experience as real as possible, providing Bendiksen with the necessary durable printing materials and access to the latest large-format printing technology in order to achieve the required high-quality photographic detail on the walls of the rooms as well as in the exhibition's accompanying catalogue. "It's important that the prints are as vivid as possible, as detailed as possible," says the photographer, "because we're essentially printing life-size walls. We really want people to enter these rooms and feel like they are virtually visiting the families."

The exhibition is modular in nature, and light weight for transport between venues. The system for joining rooms together is designed so that they can stand in a wide range of different layouts. Thanks to the durability of the HP printing substrates and the resilience of the HP Latex Inks to adverse conditions, the exhibition may be displayed in a variety of venues. "I've always thought it would be interesting if I could bring this work to the regions where it was shot," says Bendiksen, "to bring it to Africa, to Kenya, to India, and not just have it exhibited in New York, Paris, and London. So that's part of what we're building here, an exhibition that can be built anywhere by anyone, withstand any weather. It could be outside or inside, in a public space, or in a school."

The photographer doesn't presume to try to change people's attitudes to poverty overnight. Instead, he sees journalism, including photojournalism, as cumulative. "I hope viewers will also read an article or another book that will help them,'" he says. "And all this together will enlighten people. I certainly hope that this project will be a part of that puzzle and help people question their stereotypes about poverty and who poor people are."


At a glance

Name: Jonas Bendiksen

Profession: Photojournalist

Began career: 1996

Represented by: Magnum Photos

Founded: 1947

Business address: Magnum Photos 151 West 25th Street New York, NY 10001-7204 USA

Telephone: (+1) 212 929 6000

Fax: (+1) 212 929 9325

Web sites: www.jonasbendiksen.com and www.magnumphotos.com

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Diagonal 80 Leverages Environmental Advantages of its HP Designjet L65500 Printer


HP today announced that Diagonal 80, a company which has recently built a modern centre of production in San Agustín del Guadalix (Madrid), has installed an HP Designjet L65500 Printer and is using it to help companies demonstrate their commitments to the environment.

A company that clearly saw the digital future, in 1996, Diagonal 80 installed its first HP Designjet wide format printer, followed by regular investments in new digital technologies that continue today.

Among is current broad range of HP printers, Diagonal 80 has an HP Designjet Z6100 Printer (1.52m); an HP Scitex FB6100 Printer (3 x 2m flatbed); an HP Scitex XP5100 Printer (5m) and its new HP Designjet L65500 Printer.

The HP Designjet L65500 Printer, that uses HP Latex Inks, was the first new printer to be installed when the company moved from its 350m2 premises in central Madrid, to a new purpose-built 2400m2 facility just outside the city.

"We chose the HP Designjet L65500 Printer for several reasons," explained Alejandro Licitra, owner, Diagonal 80. "We had a gap in quality between our production capability with solvent technology and aqueous inks, which UV-curable inks filled perfectly. We also noticed that latex inks had a far better adhesion than UV curable inks on many substrates. There were also the advantages of using inks which are more environmentally responsible, have a high colour gamut, and a create a better working environment."

Diagonal 80 also found that the HP Latex Inks offered the advantage of not being susceptible to cracking on applications that are subject to folding or repeated rolling. As Diagonal 80 supplies a large number of graphics for exhibitions including pop up displays, roller and tension banner displays and other display systems where the graphics receive repeated use and handling, this is an important characteristic.

"The number one advantage of the L65500 Printer and the latex inks is that we can meet our customers' desire for printing with the environment in mind," Licitra continued. "Often, they want to include environmental awareness in their marketing campaigns."

Diagonal 80's new building, designed by a well-known innovative architect in Madrid, AMID (cero 9), is a manifestation of the way the company wants to present its image. Part of that image is the concept of a "spotless environment," a theme that is the subject of a public competition to find the best design to decorate the whole building.

Diagonal 80 has initiated its own "spotless printing" campaign, which for them means printing with quality and with respect to the environment. With high profile end-users of its print, including international conservation and environmental groups, as well as commercial organisations that wish to promote their environmental efforts, Diagonal 80 finds the HP Designjet L65500 Printer a valuable marketing tool as well as a high quality printer.

EskoArtwork challenges packaging professionals and students


Esko Artwork Logo

EskoArtwork is inviting packaging professionals and students to show off their creative flair and enter the EskoArtwork Software Packaging Challenge. The competition tasks entrants with designing the packaging for EskoArtwork's Suite 10. The winner will receive $2,500 – or a $5,000 EskoArtwork Software Voucher – at the EskoWorld User Conference to be held April 18-21 in Tampa, Florida.

The winner is also guaranteed excellent exposure – the winning entry will be used to ship more than 10,000 EskoArtwork Suite 10 software packages. And EskoArtwork will make sure everyone knows about the winner's design!

EskoArtwork's Suite 10 is an upgrade of the entire EskoArtwork portfolio of software for packaging and print professionals. As the company is now releasing Suite 10, they want to use innovative packaging to ship the software to their customers. Traditional software packaging is often based on a folding carton shelve box, but they are looking for something new that can be different and innovative. Something that really catches the eye. EskoArtwork supplies the design brief, branding elements, technical support and logistics, and next it's up to the participants to create a packaging design that stands out!

Jef Stoffels, Director of Corporate Marketing at EskoArtwork, comments: "The EskoArtwork Software Packaging Challenge sums up what EskoArtwork is all about – innovation and pushing boundaries. The competition is an amazing opportunity for anyone with packaging know-how to make a name for themselves and get their design seen around the world."

Find out more!


  • Who can enter? EskoArtwork welcomes entries from anyone involved in packaging – from design agencies, tradeshops and converters to educational institutions and students.
  • Can I submit a joint entry with another company or educational institution? Yes, EskoArtwork encourages collaborative work! Just remember to name on your submission form everyone who worked on the design.
  • Who's judging the competition? Not EskoArtwork! An independent panel of industry experts from around the world will evaluate the entries.
  • When's the deadline? March 1st
  • When will the winner be announced? at EskoWorld 2010, after April 18th, 2010.