21 Jul 2024

ColorBase to profile media for Fujifilm Acuity Prime Hybrid

Fujifilm collaborates with ColorBase to profile premium media for the Acuity Prime Hybrid.

Fujifilm is proud to announce its collaboration with ColorBase, a renowned smart media profiling business based in Rotterdam, the Netherlands.

The partnership will see ColorBase profiling a selection of premium print material to support companies that have invested in the Acuity Prime Hybrid printer.

ColorBase (formerly Color Concepts) uses software to revolutionise how its partners collaborate and test their printed products. It provides colour tools and video content for print service providers to use, helping them to improve their printing performance.

Its proprietary database – ‘ColorBase’ – and suite of software are redefining printing processes by enabling information to be shared between industry partners, helping to significantly reduce wasted materials, inks and other print resources. This, in turn, creates value for both buyers and sellers of printed materials as they streamline their colour management and designs.

ColorBase is now a key media profiling company that Fujifilm works with to ensure its Acuity printers only work with certified media, ensuring the longevity of the hardware, as well as printers’ performance and output. This gives Fujifilm’s customers the peace of mind that their Acuity printers will provide excellent colour conformity with minimal effort. Furthermore, in the future, customers will be able to download a number of profiles related to specific Acuity machines on a number of certified media, which means they can avoid the material wastage that typically happens when they add a new printer to their fleet of machines.

The partnership between Fujifilm and ColorBase is an exciting one for the industry. It brings together smart colour management and media profiling, as well as ink and print technology expertise to enhance and future proof their customers’ businesses.

Chelsea Carter, Marketing Manager Wide Format HQ, comments: “Fujifilm is very excited about this collaboration. We look forward to seeing how it helps our customers to maximise their potential, innovation and growth.”

Marco Roos, CEO and Founder of ColorBase, adds: “We are thrilled to bring our profiling expertise to the new Acuity Prime Hybrid platform by Fujifilm – an expert in manufacturing inks and printing technologies. Sharing printer profiles that streamline PSPs’ colour management and reduce waste is one of our core missions, and tracking material performance on this new print platform helps us to build the digital foundation for a smarter printing industry. We are honoured to collaborate with Fujifilm and look forward to a bright future together.”