Having softly introduced a new color scheme at SGIA recently, SAi has officially switched from its familiar red to a vibrant purple branding.
“Our dedication to lead through innovation and exceptional service has resulted in passing many milestones,” explains SAi Marketing Director, Michelle Johnson. “We are the number one software supplier to the sign industry, and now also sell far more RIPs to the print industry than any other company. Our transition to purple symbolizes this continued commitment to blaze the trail for the future of design, print and CNC machining.
“In addition, red is an increasingly prevalent color among many companies within our industry. Living by our ethos to help customers stand out from the crowd, we wanted to also ensure that SAi as a company effectively differentiates itself within the industry,” she concludes.
Having already adopted the new corporate colors, SAi is now demonstrating the ‘power of purple’ visual identity publicly worldwide.