drupa, the world’s leading trade fair for printing solutions, is now accepting exhibitor registrations for its next edition: from 9 May to 17 May 2028, Düsseldorf will once again become the global stage for integrated printing technologies, automated production processes and industrial applications. Companies from all over the world can now register for drupa 2028. The registration deadline is 31 October 2026.
drupa 2028 brings together the international print and packaging community across all industrial processes – from machine and technology providers to software and workflow specialists, brand owners, designers and the creative industry. No other platform offers the opportunity to experience integrated solutions, networked workflows and running machines live in such density and diversity.
‘drupa is the ultimate international platform where vision and reality meet,’ says Wolfram N. Diener, CEO of Messe Düsseldorf. ‘Partnerships across the entire value chain are crucial for successfully transforming new technologies into marketable solutions and jointly shaping the next stage of development in the industry.’
Driving automation, AI and circular print solutions
In terms of content, drupa 2028 will focus on end-to-end solutions as well as automation, robotics, artificial intelligence, materials and the circular economy. The trade fair is thus specifically expanding its range of exhibitors to include topics that are becoming increasingly important for industrial production, efficiency gains and sustainable business models. Showcases, thematic touchpoints, workshops, panels, masterclasses and a high-quality conference programme will once again make drupa a central platform for knowledge transfer, technology comparison and strategic orientation.
This new direction in terms of content is accompanied by a new, expressive and distinctive visual identity that makes the focus of the world’s leading trade fair visible and tangible. The new look consistently focuses on networked, systemically conceived printing and packaging solutions and positions drupa as a global stage for industrial solutions.
Where print technology meets creative industries
This also goes hand in hand with an opening up to new target groups: drupa 2028 will increasingly focus on brand owners, designers and creative professionals from the print and packaging sectors who are driving forward new areas of application and business models.
‘The combination of technology and creativity is what determines competitiveness and market success today,’ says Sabine Geldermann, Director drupa, Portfolio Print Technologies at Messe Düsseldorf. ‘drupa is the world’s leading platform where technological innovations are brought together with specific market requirements and translated into marketable solutions.’
