Soyang Europe, the leading manufacturer and distributor of digitally printable wide-format and superwide-format media and surface coverings, has announced the launch of InstaFloor, a printable cushioned floor covering designed to capture the attention of passers-by in high-traffic environments.
InstaFloor is a specialist PVC material created for fast installation across commercial, retail and event environments. Measuring in at 2.6mm thick, it delivers a cushioned effect that provides enhanced underfoot comfort and sound reduction, while at the same time maintaining dimensional stability and resistance to indentation under regular footfall.
UV printable, 4m wide rolls, fire and slip rated
Weighted at 1,475g/sq m and compatible with UV print technology, InstaFloor – which is supplied in widths of up to 4m and in roll lengths of up to 30m – can be used across a wide range of short-term applications where both visual impact and comfort underfoot are key. These include – but are not restricted to – branded walkways, feature aisles, event entrances, point-of-sale zones and fashion show catwalks.
Additional features of InstaFloor include the EN 13501 fire resistance rating, as well as slip rating EN 16165, which allow for the material to be used in environments that are subject to strict health and safety measures.
“We’re excited to be introducing this highly flexible and durable product into an area of the market that has been extremely busy in recent years,” said Oliver Mashiter, Sales Director at Soyang Europe.
“The demand for floor graphics has rocketed, with brands and marketers using it as a way of connecting with the consumer.
“InstaFloor has been designed to not only deliver a stunning visual impact but also provide comfort underfoot, all while remaining structurally sound throughout the lifetime of each application.”
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