Soyang Europe, the leading manufacturer and distributor of digitally printable wide-format and superwide-format media and surface coverings and a supplier of leading-edge wide and superwide format print production hardware solutions, is delighted to announce that it has become the official distributor for Platinum Technologies LIYU (formerly known as LIYU Technologies) in Great Britain.
Headquartered in China, Platinum Technologies LIYU is a manufacturer of leading solutions across the large-format and industrial print markets. Its printers combine advanced engineering with user-focused design to deliver exceptional print quality, speed and reliability, empowering customers to unlock new creative possibilities and drive greater efficiency across signage, display, décor and packaging applications.
The new partnership will drive further growth of Platinum Technologies LIYU printers across England, Scotland and Wales. By combining Platinum Technologies LIYU’s established print technology with Soyang Europe’s customer-focused approach, the collaboration will offer users enhanced confidence, dependable performance and comprehensive long-term production support.
Soyang Europe will have access to Platinum Technologies LIYU’s entire range of solutions. Print service providers in the region seeking further insight into these technologies can see several machines in action at Soyang’s professional demonstration facility in Accrington.
Among these is the Liyu Signature H3340, a UV hybrid printer that can run at speeds of up to 350sq m/hr in high productivity mode. Platinum Technologies LIYU will be unveiling this new printer later this month at the FESPA Global Print Expo in Barcelona (stand 3-C121) as part of its brand-new Signature Series. The new device can print at a high resolution of 2400dpi in a wide range of colours including CMYK, light cyan, light magenta, white and various neon ink options, and will be accompanied by two additional models including a flatbed/roll-to-roll machine and a 5-metre machine.
Visitors to Soyang Europe’s demonstration facility will also be able to view the Liyu Platinum KCXL+ flatbed UV printing machine, which has a top speed of 400sq m/hr. Also capable of printing at a resolution of 2400dpi, the solution has a bed size of 3.05m x 2.05m and can print on a wide range of media up to 100mm tall, opening up a host of opportunities to users seeking expansion into key, profitable areas such as window graphics, wall coverings and canvas print.
The Liyu Platinum PCT LED, a roll-to-roll machine that can print at 120sq m/hr on media as wide as 3.2m is also on display in Accrington. Designed with versatility in mind, the device delivers vibrant, high-quality prints across a host of materials, making it the ideal choice for signage, textile, promotional graphics and interior décor applications.
Soyang Europe’s Chinese expertise to support Platinum Technologies LIYU
Soyang Europe serves as a partner business to Soyang Technologies, which is headquartered in China. Over the past two decades, the companies have built a long-standing relationship, with Soyang Europe now being one of the UK’s leading suppliers of wide-format media and accompanying solutions. The deal announced today will build on that strong foundation on the media side of Soyang Europe’s business and further grow its hardware offerings.
“We have been admirers of Platinum Technologies LIYU for some time, and we are delighted to be adding their printers to our portfolio of leading solutions,” said Mark Mashiter, CEO of Soyang Europe. “Our long-standing relationships and experience working directly with manufacturing partners in China have given us a strong understanding of what customers require in terms of quality, reliability and support. We believe Platinum Technologies LIYU is exceptionally well positioned to meet those demands in the GB market.
“The partnership made complete sense to both parties. Platinum Technologies LIYU will benefit from access to our extensive customer network across GB, while we will be adding an exciting line-up of technologies to our hardware portfolio. It is a hugely significant development for Soyang as a business, as well as Platinum Technologies LIYU’s long-term growth plans in the region.”
Oguz Dincer, CEO at Platinum Technologies LIYU, added: “Our proven technology has seen us become the fastest growing wide-format technology brand in Europe in recent years. As we sign this new agreement, we have absolute confidence that Soyang Europe is fully committed to our products, customers and mutually beneficial success. This agreement is absolutely a win-win for both parties and – of course – our valued customers.”
Soyang Europe will be making further daily announcements on its social media channels in the run up to FESPA and invites current and potential customers to arrange a meeting on the Platinum Technologies LIYU stand for a demonstration of the latest Signature Series printers.
Please contact Oliver@soyang.co.uk to book ahead of the show.
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