Blog
At first glance you might not expect a company based in Altham, Lancashire to be engaged in a Joint Venture with one of China’s leading companies, but that’s exactly what Soyang Europe has been since 2005.
The holiday season has, and always will be, a hugely important time of the year for print, graphics and sign companies, with the festive season providing a whole range of opportunities for work and business growth.
The introduction and popularisation of LED UV flatbed printing has completely revolutionised the print industry. Whilst the early innovation of this technique required significant physical space, and a budget to match, the evolution from reputable manufacturers, such as Roland and Mimaki, has allowed for the introduction of cost-effective solutions with small flatbed options as an entry level alternative.
When all the market research of recent years is projecting market growth of between 10 and 15 per cent CAGR over the coming years, with corresponding advances in market share, it may sound unnecessarily provocative to suggest that digital print in packaging has failed to fulfil expectations.
Complex technology requires clear terminology, and this is certainly true of colour calibration, which, despite having been around for hundreds of years, still requires some explanation to demonstrate its full benefits.
Traditionally, the main focus for print service providers has been to promote their services and products to customers to win new and repeat business. However, in what is now an incredibly busy market where many companies are offering similar services, it may be time to alter this approach to help your business stand out from the crowd.
