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Many of us use our phones while out shopping: researching products, comparing prices, downloading coupons, taking photos of items to think about later, looking at a shopping list or simply checking the time. So, with so many shoppers looking down at their phones, retailers need to find new ways to grab their attention.
It was in 1909 that the Selfridge’s department store on London’s Oxford Street first opened its doors; and with it, the art of window dressing was introduced to England. Featuring the longest window facade ever seen in Britain, the store achieved instant fame with over 150,000 people visiting the premises by 6.30pm that day – a testament to the power of visual merchandising.
Phew, that was a long but very constructive four days at 100% Design. We have all come away from the show feeling really positive thanks to the reaction we had to our Dimense wallpaper samples.
Once upon a time, print companies did a whole lot of printing. In fact, printing was pretty much all they did and they did very well out of it thank you very much. The birth of digital printing had the effect of turbo charging the industry.
Window graphics can make a big impact for retailers, offices, cafes and plenty of other organisations. The right design, installed correctly using specialised materials, can make a bold and vibrant statement on both external windows and inside a building.
Before inkjet became the dominant printing process, screen printing was the only segment in the world of printing that could and does print on practically anything.
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