Blog
If you're looking for a captive audience for your advertising or branding, you can't get much more focused than an elevator - exterior or interior. Your market may only be exposed to the display for a few seconds at a time - although possibly several times a day - which means it must have an immediate impact. But if you get it right, there's incredible potential for engagement.
Having worked for technology companies for the last 35+ years, I decided to do things differently from now on. I decided that sharing information is better than keeping it to yourself – especially in the printing industry and textile markets where knowledge is often kept close to the heart in case a competitor is looking, might steal your idea or whatever reasoning you would like to come up with.
Vinyl is a standard sign and graphics material, with great results for a whole range of applications. But there is more than one type, and it's important to choose the correct media for your project.
It's that time of year again: here in the northern hemisphere the leaves are falling from the trees, the nights are drawing in and the temperatures are dropping. While many of us would like to stay indoors with a warm drink, work goes on - and that means installing graphics in cold conditions.
Textile printing is in the ascendent, thanks to developments in digital ink technology and a growing customer interest in new textures, unique designs and more environmentally friendly materials. From sports apparel to soft signage to sailcloth, there are a host of opportunities in textiles to explore.
Nazdar’s Terry Kimrey and Laura Patriquin explain the differences between cured and dry ink.
