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When producing outdoor applications, printers and sign-makers have to take a wide range of factors into account. Will floor graphics stand the test of time under heavy traffic? How can you ensure colours on building wraps do not fade over time? What sort of laminate do you need on movie posters?
An established business which has been operating in the South African market for more than 30 years, LFR shines a Spotlight on Midcomp to find out how long-term partnerships with leading manufacturers and suppliers have helped drive growth and success.
An increasing number of brands are including some form of interactivity in their marketing as a way of connecting with consumers. This is certainly true for print media, with interactivity fast becoming a common feature on packaging, posters and even business cards. But is it really worth it and how much value does it actually bring? LFR investigates…
Selecting the right ink product is far from an easy process. Whether this is simply trying out a new ink on your printer or purchasing different ink products to support you in producing a new type of work, identifying the best solution is often tricky and time-consuming.
Digital print has been promising broad transformation in corrugated for a long time. Significant progress has been made, but digital print today still only represents and addresses a small subset of corrugated print needs. New approaches are needed to broaden the reach and value of digitally printed corrugated packaging.
Shaun Holdom, Marketing Manager, High End Products, Fujifilm Wide Format Inkjet Systems, explains why, seemingly out of nowhere, hybrid printers are suddenly taking the market by storm. And why they will continue to do so in the future.
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