Blog

Barely does a day go by when artificial intelligence, or AI, does not appear in the news in some form. Whether this is a report about how ChatGPT can be used to write a news story about itself, or even how software has been used to make it seem that long-deceased singers are covering modern-day hits, there is no doubt over the level of excitement in this area.

Design, like many things, is cyclical. And that cyclical nature of trends in design, especially in branding and packaging, is about to reach warp speed.

It’s one thing to spot a market need, says Kevin Jenner, European Marketing Manager at Fujifilm Wide Format Inkjet Systems, it’s another thing entirely to successfully fill it.

Parisa Maleki, Community & Content Manager at Easyfairs,discusses how packaging design needs to adapt to its new responsibilities, what this means for the unboxing phenomenon, and how blending product and package is the way to go.

Soyang Europe, the leading manufacturer and distributor of digitally printable wide-format and superwide-format media and surface coverings, and – through the acquisition of Josero – a supplier of leading edge wide and superwide-format print production hardware solutions from many of the industry’s biggest and best-known printer brands, is offering an insight into current industry trends by sharing a list of its best-selling materials over the past 12 months.

Building wraps are among the most striking applications in the industry, with each project requiring meticulous planning and a high level of production quality to succeed. LFR speaks with Greg Forster, Managing Director of Embrace Building Wraps, about the secrets of producing an award-winning building wrap…