PSP Network makes it easy for agencies and enterprise marketers to leverage the benefits of digital printing
HP today launched the PSP Network, an on-line service that enables print buyers to find local print service providers (PSPs) to produce applications from business cards, professional photobooks, POP/POS displays, exhibition signage, vehicle graphics, billboards, labels, flexible packaging and more.
Accessible at www.hp.com/go/pspnetwork or via the HP Graphic Arts portal, the directory was developed for advertising and graphic design agencies and enterprise marketing personnel in Europe, the Middle East and Africa (EMEA) to help them find digital printing resources. At present, more than 1400 HP Indigo, HP Designjet and HP Scitex press and printer users producing graphic arts applications are listed.
The user-friendly facility is easily searchable via country and application to be printed. Optionally, cities and post codes may be specified to help the selection process. Users will be shown a list of relevant PSP entries that include the business name, city, post code, services provided and a link to the company’s website.
Agencies, designers and enterprise marketers who have used digital printing are familiar with the advantages of short-run, print on-demand high quality printing. This PSP directory is intended to help those who have either not used digital print, and those who may have only used it for one type of application. The list of fifteen different application types to choose from presents the user with a comprehensive portfolio of digital opportunities.
Extending the reach
Though developed for the EMEA market, other regions, notably North America and Asia-Pacific have begun plans for using the PSP Network. With the globalisation of business, the requirements of international brands and the environmentally positive practice of having products printed near where they will be used, the PSP Network can become a valuable resource for large and small design and marketing agencies and enterprises.
“The launch of the PSP Network is an exciting first step that brings a new dimension of versatility and reliability to print buying,” said François Martin, marketing director, Graphic Solutions Business, EMEA, HP. “Digital printing offers great benefits (on-demand, new substrates, reduced waste) to PSPs and end-users. The challenge is that print buyers often don’t know where to find digital print service providers. The PSP Network is an ideal and accessible solution.”