Canon UK & Ireland has unveiled Canon United, a new campaign that brings together the full breadth of Canon’s portfolio, including hardware technology, software solutions, services, media and consumables into one connected offering. The campaign shows how bringing the right technology, expertise and support together can help organisations navigate increasingly complex business environments.
Built around the four principles of a united team, being match day ready, ongoing support and a shared commitment, the football analogy reflects a simple message: that every part of a successful team has a distinct role, but the strongest performance comes when they work together. Canon United applies this principle to business technology, creating a more unified approach so that organisations no longer need to manage disconnected products and suppliers.
The campaign brings together Canon’s full end-to-end portfolio, from image capture to image output. It demonstrates how connecting print, document workflow and information management solutions can help organisations improve visibility, automate manual processes, strengthen security, reduce costs and create more efficient ways of working, giving them greater flexibility to respond to changing customer needs, explore new opportunities and be future-ready.
Canon United launches at UK Leadership Summit
Khalid Aziz, Marketing & Commercial Planning Director at Canon UK & Ireland, said: “Why football? Because the best teams succeed when the individuals within it come together as one. Everyone knows the role they need to play, but they also understand how they can support and work alongside each other to create a stronger, more robust team.
“We’ve built a starting line-up that works together so customers can spend less time managing their kit and more time focusing on winning. Canon United is about giving our customers and our Partners the team around them to keep moving forward.”
Canon United was launched at Canon UK & Ireland’s first Leadership Summit, where senior business leaders came together to discuss how organisations can improve performance and build long-term resilience amid rapid technological change.
Under the theme ‘Elevate Your Game’, the Summit explored the future of work, cybersecurity and AI adoption, alongside the role of strong leadership and strategic partnerships in supporting organisational performance. Futurist Richard Watson examined the future of work, while cybersecurity and resilience expert Sarah Armstrong-Smith and Canon EMEA’s Quentyn Taylor discussed cybersecurity and AI adoption. Dr Cath Bishop, a triple Olympian and former British diplomat, now working as a leadership and culture coach across sport, business and education explored what it takes to build a winning team, drawing on her experience across elite sport and business.
