Guandong has launched its new website, completely redesigned to help dealers and agents quickly identify the most suitable material, check its features and applications, and request samples. More than just a website, it is a practical sales tool that brings together information, content and services in a single digital environment, supporting the sales network in its day-to-day interactions with customers.
Easy to access from PCs, tablets and smartphones, and available in five languages – Italian, English, French, German and Spanish – the new platform complements Guandong’s Collections and other physical sales tools, providing immediate access to comprehensive information on Guandong solutions, even during customer meetings.
Product data, videos and samples in one place
Structured around the same logic as Guandong’s product offering, the new digital ecosystem allows users to browse the different Collections and quickly identify the solution best suited to each specific application. For every product, users can access technical specifications, product codes, sizes, finishes and printability information, as well as data sheets that can be viewed online or downloaded as PDFs.
Each product also comes with a dedicated video introducing its key features and potential applications. New application galleries and downloadable images provide further content that can be easily shared with customers. Together, these features effectively turn the website into a “talking catalogue” that is always available throughout the sales process – from searching for and presenting the right material to submitting a sample request whenever a customer is interested.
AI assistant delivers real-time product answers
One of the project’s most distinctive features is Guandong Assistant, an AI-powered digital assistant continuously fed with Guandong’s own content. Using natural language, dealers and agents can ask questions, search for information and quickly access relevant products and supporting content. A query about a specific type of One Way Vision, for example, takes the user directly to the available solutions and related information. Sales professionals can therefore provide accurate answers in real time, even while meeting with a customer. When further assistance is required, Guandong Assistant also makes it possible to request direct contact with a member of the team.
“This project marks another step in the evolution Guandong has pursued over the past five years, investing in technology, organisation and innovation to continue bringing high-value products and services to the market,” comments Edoardo Elmi, Founder of Guandong. “We operate in a mature industry, where standing out increasingly depends on the quality and uniqueness of what you offer. This approach has always been part of our DNA and has earned us recognition as the ‘specialists in specialities’, with solutions designed to create new application and business opportunities. Throughout this evolution, the strength of our distribution network remains central: its extensive market coverage enables us to maintain close contact with customers, understand their evolving needs and turn those insights into new solutions.”
Consistent sales tools across print and digital
The new website is part of a broader evolution of Guandong’s communication and sales tools. The digital environment, printed Collections and catalogue-price list have all been developed with a consistent look and feel, sharing the same visual language, product organisation and presentation approach.
This continuity is designed to make switching between physical and digital tools seamless: dealers find the same structure and language online as in the Collections, with the added benefit of constantly updated information, images, videos and services.
