One of the stand-out events on the industry calendar, the FESPA Global Print Expo will once again throw open its doors next month to welcome thousands of visitors from all corners of the market.
Attendees will be on the lookout for new solutions that could help their business take the next step and continue to grow. The floorplan for FESPA 2025, which takes place in Berlin from 6-9 May, is an impressive one, with many of the leading names in print set for a major presence.
Among those major brands is HP, a long-time exhibitor at the FESPA Global Print Expo. Based on Stand A20 in Hall 4.2, one of the larger booths at the event, HP will display a range of machines, while attendees will also be able to speak with HP experts about how these solutions can help to transform their businesses.
Transformative technologies
This year, HP will exhibit under the banner ‘Unleash Creativity, Grow Profitability’, with the aim of demonstrating how its machines can support visitors’ businesses moving forward.
“We provide the tools to turn ideas and designs into stunning prints that transform spaces and communities,” said Luke Harriss, NWE Marketing Manager at HP Large Format Print. “With the right technology, crafting high-margin applications in the most vibrant colours and white inks is not just work, but something you will love.
“Our transformative technologies empower businesses to go beyond the everyday, creating smarter, faster, and more efficient workflows to lead the industry of tomorrow. From pioneering hardware to dynamic software solutions, we help you reimagine potential and deliver your best work, every day.”
HP Latex R530 showcase
Among the highlights on the HP stand at FESPA 2025 will be one of the first showings of the HP Latex R530, the latest addition to the popular HP Latex range of machines. Announced in March, this new printer has been designed to deliver a more accessible and efficient printing solution that streamlines production for small and medium-sized print shops.
Billed as an ideal solution for print companies seeking to enter or expand in the rigid printing market, the machine combines seamless all-in-one printing with ease of operation, with HP picking out its compact design, elevated application capabilities and leading sustainability features as core advantages.
Users can easily, and quickly, switch between rigid and flexible applications, which HP said delivers consistent, high-quality output across multiple media types. On top of this, the printer runs both HP Latex Inks and HP Latex White Ink, opening up more markets and work, while built-in HP Pixel Control technology ensures vibrant colours and smooth gradients.
Other features include automatic recirculation and printhead cleaning, helping to bolster uptime and reduce maintenance costs, while a single-phase power system makes installation of the machine easy, even in constrained spaces.
In addition, as is the case with all HP Latex machines, the new HP Latex R530 brings with it a series of sustainable benefits. HP Latex Inks are water-based and have a much lower impact on the planet than their UV, solvent and eco-solvent counterparts. Add in that the inks are UL ECOLOGO-certified and supplied in returnable extended-life maintenance cartridges, this offers further advantages to environmentally minded users.
Score success with HP
Of course, the new HP Latex R530 is just one highlight on the HP stand at FESPA 2025, with visitors able to view live demos of various other machines.
With so much to see and do, those planning to attend are advised to book in stand tours ahead of time to ensure they get the most out of their visits. Each tour will be led by a HP expert, who will also be able to answer questions visitors may have about the machines on display as well as the wider HP portfolio. But be warned; spaces on these tours are limited, so book early to avoid disappointment.
As another incentive, those who book a FESPA 2025 stand tour with HP will be entered into a draw to win a football shirt from HP partner, Spanish giants Real Madrid. HP’s logo currently appears on the sleeves of the famous white jersey, which this season has been worn by the likes of Jude Bellingham, Kylian Mbappé and Vinicius Junior.
“Progress isn’t just about speed; it’s about purpose,” said Luke Harriss. “We strive to help businesses grow while protecting the planet. We are committed to offering innovative solutions that are safer for your workplace and for the environment, to transform the footprint of your business without compromising on print quality.”
HP will be located on Stand A-20 in Hall 4.2 at the FESPA Global Print Expo 2025. To book a tour of the HP stand, please click here.
