21 Jul 2024

Roland DG hosts second successful ‘Level Up Lab’ series event

Roland DG hosts second successful European ‘Level Up Lab’ event in Copenhagen.

Roland DG, the world’s leading provider of digital printing solutions, has successfully hosted the second event in its ‘Level Up Lab’ series at the Roland DG Creative Centre in Copenhagen.

The interactive workshop focused on the lucrative print personalisation market, attracting 10 talented creators and small business owners from across Europe including the UK, Spain, France, Italy and Germany.

Building on the success of the inaugural event in Barcelona in October 2023, the Copenhagen workshop provided attendees with hands-on experience using Roland DG’s latest printing technology, fostering creativity and business growth. Participants engaged in a series of interactive sessions including product demonstrations, panel discussions, and one-on-one skills-sharing opportunities with Roland DG’s business and creative experts.

Attendees also had the opportunity to trial Roland DG’s newest printers first hand, including the VersaSTUDIO series and the landmark Roland DG TrueVIS range of wide-format printers. The focus was on creating personalised products such as apparel, homeware, gifts and tech accessories, showcasing the versatility and potential of Roland DG’s latest technology.

Expert-led discussions provided valuable insights into market trends, particularly the growing demand for personalised products. Attendees learned how to leverage these trends to expand their offerings and meet customer expectations.

Catherine Kay, the owner and director of Katnipp Studios and Roland DG’s TrueVIS brand ambassador, shared her experiences and business tips during the event. Having attended the first Level Up Lab, Catherine’s journey from a small business owner to a successful influencer provided inspiration and practical advice to the participants.

“Being involved in Roland DG’s second ‘Level Up Lab’ was a fantastic experience,” said Catherine Kay. “This is a completely unique concept for small business owners and creators, and the workshop provided a great opportunity for like-minded creatives to come together to share their experiences and explore Roland DG’s technology that can support their products. The personalisation market is booming, and with the right tools and knowledge, small businesses can achieve incredible growth. I’ve seen firsthand how Roland DG’s products can transform a business, and sharing my own experiences with others is hugely rewarding.”

Stephen Davis, EMEA Marketing Director & UK President at Roland DG, commented, “I am incredibly proud of the Level Up Lab initiative, enabling us to connect with small business owners, makers, and creators, helping them to elevate their businesses through technology and innovation. The talent gathered in Copenhagen are already experts in print personalisation, but our event provided valuable inspiration, unveiling additional areas of personalisation they can incorporate within their businesses. We’ve had so much success with this initiative that we are now looking to roll this out in other markets across the globe.”

Attendance for this year’s Level Up Lab doubled from last year, reflecting the growing interest and recognition of the workshop's value. Due to the event’s popularity, there is already a waiting list for the next event, which Roland DG is planning for later in the year.