Aurora Graphics is stepping up to another level and widening its business offerings to customers with significant investments in new technology and software through Durst, manufacturer of advanced digital printing and production technologies.
The Birmingham, UK-based company has purchased a Durst Rho LED 512R six-color with white production printer and taken on another nearby production unit as part of progressive expansion where turnover is expected to grow by another 20 per cent this year alone.
The introduction of five-meter wide production will help Aurora Graphics to bolt on extra services for clients in a variety of markets in which the company already operates. Advanced software provided through Durst Professional Services will also introduce new mechanisms for ink usage control, provide unattended printing capabilities and improve workflows.
Mike Stearn, Managing Director of Aurora Graphics, said: “It’s never an easy decision with an investment of this scale, so we had to see what was available on the market. The reason we selected Durst included the build quality, productivity, versatility and the fact it’s the best offering on the market. The Rho 512R LED will complement our existing equipment and help us to continue to provide a first-class level of service to our clients and give a wider choice of products we can service to them.
“This is another example of our commitment to investing in the best technology in the market, which will complement our existing portfolio and helps us to step up to the next level. It also reflects the ethos of a client-led company that always seeks to employ solutions-driven people who will continue to further professionalise the business. We certainly don’t want robots.”
Aurora Graphics covers a broad gamut of sectors including exhibition, POS, outdoor graphics, backlits, as well as working with some trade and print management companies.
“I envisage the introduction of the Rho 512R will lead to significant more work in the exhibition arena and outdoor graphics, plus will give us the capabilities for longer runs for quality, higher-end contracts, as well as more backlits,” said Mr Stearn. “And, of course, we’ll be able to turn round jobs far more quickly now, thanks to the fantastic productivity, as well as offer more services to clients.”
Peter Bray, Managing Director of Durst UK & Ireland, said: “Aurora Graphics is a perfect example of how forward-thinking companies are increasingly turning to Durst for technology and software that makes a tangible difference to their business. We are delighted that this, in turn, helps them provide a wider range of products and services for their own customers. It’s a win-win situation.”