25 Apr 2024

HP will exhibit at the 2024 Saudi Signage Expo

HP maps out Middle East growth strategy with Saudi Sign Expo attendance.

Operating in markets around the world, HP has an expansive strategy in place designed to ensure steady growth in all key regions. Working with local partners, HP has established a major presence in many countries, allowing it to serve a wide range of customers.

A large part of this growth strategy includes taking part in regional exhibitions to connect with a more local audience and spread the word about how HP’s portfolio of print solutions can help their businesses grow.

Next month, HP will exhibit at the 2024 Saudi Sign Expo, an annual event covering the print, digital signage and visual communication markets in Saudi Arabia. The expo takes place from 5-7 March at the Riyadh International Convention and Exhibition Centre, with thousands of people expected to attend.

Speaking ahead of the event, Abdallah Aoude, Large-Format Pro Lead for the Middle East and Africa at HP, offered an insight into HP’s wider expansion plans in the region and explained why HP exhibiting at the Saudi Sign Expo will help expand its presence.

“HP's participation in the Saudi Signage Expo underscores our commitment to the Saudi market,” Abdallah said. “It reflects our dedication to being at the forefront of technological advancements in digital printing, signage, and sustainable décor. This event is a platform for us to demonstrate our innovative solutions and explain how they align with the region's evolving development landscape.

“By showcasing our innovative, sustainable printing solutions tailored to local business needs, we aim to maintain HP as a leader in digital printing technology in the region. This expo provides a unique opportunity for direct engagement with key stakeholders, reinforcing our commitment to the Saudi market and establishing HP as a synonym for innovation, reliability, and practicality in the minds of our customers.”

Large-format print showcase

HP will use the event as a platform to demonstrate its large-format printing technology to the Saudi market. Machinery on display will include solutions for applications in signage, retail, décor and commercial spaces, with the primary aim being to demonstrate the transformative impact of HP solutions on business creativity and productivity.

“We are committed to empowering sectors like advertising, retail, and design with tools that not only drive innovation but also redefine efficiency and sustainability,” Abdallah said. “HP’s presence at the expo is a strategic move to strengthen our foothold in the Middle East.

“We’re excited to engage directly with our customers and partners, gaining invaluable insights that will fuel our continuous innovation.”


HP Gen 4 printers



Among the highlights from HP at the Saudi Sign Expo will be its latest development of Gen 4 printers. This new series is a key milestone in HP's commitment to technological advancement and sustainability. The printers, further details of which will be revealed at the event, feature state-of-the-art technology that will improve users’ environmental credentials, efficiency and versatility.

Long-term customer support

Visitors will also be able to speak with HP about its collection of other technologies, as well as HP’s long-term support for customers, which covers before, during and after purchasing machinery.

“By offering extensive training, exceptional customer support, and leveraging global insights with a local approach, HP ensures that its customers are not just equipped with cutting-edge technology, but also the knowledge and support to fully utilise these tools to their advantage,” Abdallah said. “This holistic approach by HP enables businesses to enhance efficiency, quality, and sustainability in their operations, positioning them strongly in a competitive market.”

New and existing customers in Saudi Arabia also have access to HP’s specialist staff in the region. In 2001, HP opened its dedicated Saudi offices as a way of delivering a localised and focused support service to customers. This approach has been replicated in countries around the world as part of HP’s long-term commitment to users of its technology.

“HP empowers its customers to thrive in the market by providing innovative and reliable technology solutions tailored to their unique business needs. This is achieved through its commitment to sustainability and advanced printing technologies, and a deep understanding of market trends,” Abdallah concludes.

To register for your free ticket to the Saudi Sign Expo, please click here

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